View Comment #4832334

  1. User
    LeFanu
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    Comment Date
    Wed, 27 Jun 2012 15:48:42 +0000
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    Hi. Forgive me but I'm confused as to your interpretation of your own brief in regard to your judgement of the pitches thus far (my own included obviously): I expected that simplicity, modernity and an aesthetic representation (meaning representative of brand identity and products and services) would define what was considered a successful design. But I see what I would consider more 'stuffy', traditional, serif-based and unmeaningful logos being given high ratings, and of course what I considered to be a promising design (my own two - 197 & 199) given a single star. I'm not complaining. But I want to understand the reasoning, because I want to offer something valuable, and I still have 24 hours to do so. So if you possibly have time to respond, it would be very much appreciated. Thank you. Nick.