We're Australian based developers of an innovative earplug product called HearPlugs.
We love going to live music events, seeing bands and going to festivals. At many live music events, noise levels can reach in excess of 100 decibels. Exposure to music above 94 decibels for as little as an hour can start causing hearing damage. Many people wake up the morning after a music event with a buzzing or ringing sensation in their ears. This is the sound of Tinnitus, the onset of hearing loss. Over time, and with repeated exposure to loud noise, this ringing often gets worse, increasing to a deafening roar. Hearing damage is a big problem in Australia which is expected to increase significantly over the next several years. In the UK, leading record artists such as Coldplay's Chris Marin and Plan B have recently come out in support of concert goers wearing earplugs to protect their hearing.
HearPlugs were developed to help protect people's hearing from damage, while still allowing them to enjoy the full range of sound in live music. We achieve this through a unique type of filtered earplug that we've spent several years testing and itteriating to bring it to its current state. Unlike regular foam earplugs which both reduce noise and muffle music, HearPlugs reduce absorption of loud noise to levels to within a safer range, while still maintaining the clarity of the music.
Music lovers aged 18-39. They enjoy attending live music events or festivals. They may also work in the music industry where they are regularly exposed to excessive volume.