Simon1313 picked a winning design in their logo design contest

For just A$299 they received 178 designs from 45 designers.

Here's what the client asked for

Background information

Name to incorporate in the logo


Description of the organization and its target audience

We're Australian based developers of an innovative earplug product called HearPlugs.

We love going to live music events, seeing bands and going to festivals. At many live music events, noise levels can reach in excess of 100 decibels. Exposure to music above 94 decibels for as little as an hour can start causing hearing damage. Many people wake up the morning after a music event with a buzzing or ringing sensation in their ears. This is the sound of Tinnitus, the onset of hearing loss. Over time, and with repeated exposure to loud noise, this ringing often gets worse, increasing to a deafening roar. Hearing damage is a big problem in Australia which is expected to increase significantly over the next several years. In the UK, leading record artists such as Coldplay's Chris Marin and Plan B have recently come out in support of concert goers wearing earplugs to protect their hearing.

HearPlugs were developed to help protect people's hearing from damage, while still allowing them to enjoy the full range of sound in live music. We achieve this through a unique type of filtered earplug that we've spent several years testing and itteriating to bring it to its current state. Unlike regular foam earplugs which both reduce noise and muffle music, HearPlugs reduce absorption of loud noise to levels to within a safer range, while still maintaining the clarity of the music.

Target Audience
Music lovers aged 18-39. They enjoy attending live music events or festivals. They may also work in the music industry where they are regularly exposed to excessive volume.



Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • Organization name enveloped by a pictorial element or shape.

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate


Color preferences

Tangerine (orange)

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