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Diane.fu picked a winning design in their logo design contest

For just $299 they received 208 designs from 24 designers.

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Here's what the client asked for

Background information

Name to incorporate in the logo

FuBarbell

Slogan to incorporate in the logo

Platform Ready

Description of the organization and its target audience

I am a female Olympic-style Weightlifting (think weightlifting in the Olympics) coach that provides weightlifting instruction to beginning and intermediate level athletes. My aim is to provide information in a clear and organized fashion promoting my services as a coach and also further promoting my company as a brand.

My target audience is new and beginning athletes that would like to learn how to Olympic-style weightlift. I would like also like my website to attract more women while still being gender neutral. The age range of the target audience would be early 20s to late 30s. I would like the design to feel modern and hip. Think break dancing, hip hop, freestyle snowboarding/skiing, extreme sports. The logo should feel vibrant and young but still carry a feminine feel since I am a female coach. 

Using the Olympic rings as inspiration, I would like to include the colors in the logo somehow: blue, black, red, gold, green.

Industry

Physical Fitness

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Yellow/Gold, Green, Gray, White, Black, Blue

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