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Here's what the client asked for

Contest title

Title

Create the next logo for an Electronics Association (CETIA)

Subtitle

The Consumer Electronics and Technology Industry Association (CETIA) is a non-profit organization serving as a resource for smal

Background information

Name to incorporate in the logo

Consumer Electronics and Technologies Industry Association (CETIA)

Description of the organization and its target audience

The Consumer Electronics and Technology Industry Association (CETIA) is a non-profit organization serving as a resource for small and large businesses focused on the African market.

CETIA’s mission is to bring business leaders and organizations together to facilitate the continued, responsible growth of the African economy through the development of technology industry. By creating a bridge between buyer, supplier, and manufacturer, and serving as an industry watchdog, CETIA will help create the conditions necessary for responsible growth of technology businesses and an ecosystem of supporting industries.

CETIA required a new, creative logo design that will shape the identity of the entire organization and reveal innovation. It should easily transfer from corporate identity to website design. It should also be suitable for use on clothing tags and gadgets.

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Yellow, Green, Blue, Black, Orange, Gray

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