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Here's what the client asked for

Contest title

Title

AWESOME New Gym Needs An AWESOME Logo!

Subtitle

We are a top notch, high-performance fitness training facility that provides very high-intensity personal training in a small gr

Background information

Name to incorporate in the logo

CrossFit Active Performance

Description of the organization and its target audience

We are a top notch, high-performance fitness training facility that provides very high-intensity personal training in a small group environment.

Industry

Physical Fitness

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • Letters/initials from your business name are used to create a logo.

  • Organization name enveloped by a pictorial element or shape.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Our overall mission for the color palette is to create the feeling of high energy, while coming across as high-end, with an energetic feel all around. The word 'ACTIVE' should stand-out as the primary focal point, the word ‘CrossFit’ as the secondary focal point, and the word ‘Performance’ being the least emphasized (this could be achieved through color or font). We like using 2 or 3 colors. Keep in mind that we may be painting a 75ft x 14ft interior wall with an accent color from our logo or similar to our logo, so it can’t be nauseating at that scale. Also, same consideration for T-shirts and other apparel which we would like in our bold accent color to stand out in a crowd when we attend competitions. Currently our favorite color combos are: (1) White, and a little black and grey with electric blues as the accent (see http://wasatchcrossfit.com/, we would like to see all versions of your design in multiple shades of this type of blue to choose from. (2) White, and a little black and grey with green and orange as the accents (see color scheme on the walls in the images of http://www.crossfittustin.com. PLEASE NOTE THAT WE DO NOT LIKE THEIR LOGO AT ALL, just the colors). (3) White, and a little black and grey with a shade of green as the accent (we would like to see all versions of your design in multiple greens to choose from). (4) White, and a little black and grey with a shade of orange/persimmon/reddish-orange as the accent (see http://www.progenexusa.com, we would like to see all versions your design in multiple reddish-orange type colors to choose from). (5) White, and a little black and grey with a shade of yellow as the accent (we would like to see all versions of your design in multiple yellows to choose from). Note we are not sold on these color schemes and are open to suggestions. Please feel free to get creative and offer any ideas. We would love to see your ideas!

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