Liz.gels picked a winning design in their logo design contest

For just $499 they received 261 designs from 44 designers.

Here's what the client asked for

Contest title

Title

Create the next logo for Alpaca Hudson

Subtitle

The logo is for a new and stylish clothing line made of high quality Alpaca (luxury yarn with roots in Peru, South…

Background information

Name to incorporate in the logo

Alpaca Hudson

Slogan to incorporate in the logo

No

Description of the organization and its target audience

The logo is for a new and stylish clothing line made of high quality Alpaca (luxury yarn with roots in Peru, South America). The products (for women and men) feature: 1) Knit sweaters and accessories such as hats, scarves, gloves and socks. 2) Woven coats, capes, shawls and scarves and 3) Throws

We want to be known for being the high end brand in the Alpaca market. Our values are:
- Offer products made of premium quality Alpaca (royal alpaca)
- Excellent manufacturing quality
- Fashionable and contemporary designs
- Superior customer service.

Our target customer is typically a woman between 25-55 years old with disposable income (average income $60,000). Mostly urban, she is interested in products made of fine fibers such as Alpaca, Cashmere, Pima Cotton, Angora, etc. Affluent and educated, she loves luxury items, one of a kind products, fashion, international travelling, handmade/handcrafted products and organic and sustainable living.

Industry

Fashion

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Brown and white (for the mountain and snow), light green (for the background or the Alpaca), black block letters.  Please see attachment for images and green color.

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