Winner

Create a new logo for Visible Changes Hair Salons

VC 2012 picked a winning design in their logo design contest. For just $1,500 they received 2078 designs from 645 designers.

Here’s a peek at the client’s brief

Contest title

Title

Create a new logo for Visible Changes Hair Salons

Subtitle

Re-brand Visible Changes for a new generation

Background information

Name to incorporate in the logo

Visible Changes

Description of the organization and its target audience

Visible Changes is a collection of 17 hair salons in Texas. We have been in business for 35 years and are located in Houston, Austin, San Antonio and Plano. Our clientele is youthful, fashionable, edgy and the kind of person who cares about how they look. We provide top quality hair cutting and coloring services.

Industry

Retail

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

Color preferences

Black, white, Pantone 343C (forest green)

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Sample logos

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