Kellymom picked a winning design in their logo design contest

For just $495 they received 241 designs from 48 designers.

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Here's what the client asked for

Background information

Name to incorporate in the logo

KellyMom.com

Description of the organization and its target audience

KellyMom.com provides evidence-based information on breastfeeding & parenting to parents and health care professionals.

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Primarily purple and blue, with perhaps some green. See kellymom.com for current colors, which I like. No pink or soft pastels.

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