Corporate logo for Chumfo
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Held by mjrnyc
in Logo Design
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13 comments shown 13 total, most recent first
doesn't look good.
CH..
if i may..
i know clients often worry about being "corporate" enough or "serious looking" enough..
and i tell them to think back..
and imagine that someone had to get up one day and had to say:
hello i'm from a new company called ... Yahoo! ( with cartoony multicolored type and a man yodeling!)
or
hi.. i"m from .... Google! (with a primary colors puffy logo.)
or
"hi, Im from Monster
(well.. originally monsterboard) but with a purple and green monster mascot that was anything but corporate.
The names AND identities of all 3 were not corporate..
but their names and identities were IMPACTFUL and MEMORABLE
(and of course. backed by a good product and service.)
it just makes me smile to think about the weird looks that those peoples must have gotten at first,
but look a them now.. ; )
I didn't say anything about them needing to decide a logo right away. I just made an observation about the CH not logging onto the site in over 3 days, and was wondering why. Thanks.
We're still here. JR's right - but it can be even longer than that. Having done work for the IBMs and Sonys and top agencies of the world, these guys don't expect anything done in a week to be much more than a sketch, a brainstormed direction. The fact that we all have machines that can make something appear to be final doesn't mean the design is final. While you guys may have contest holders that will actually take your work and directly incorporate it into their image, it's just as likely that its a way of bouncing design ideas around for future development.
We don't disagree about the worst or even the middle, we disagree about the top - and it's not "which among these do we use?" but "who else is using something close?" "what will it make an investor think?" "what are the dozens of ways we must use a logo and how does this choice work?" and "even though it's the best of this bunch, is it good enough for our purposes?" Thanks and stay tuned.
Kim.. you've never had to postpone something for 3 days...??
i have clients that take WEEKS to decide on a logo. ( they may have many people that have to make a decision, and one of those people may have been on vacation, or had an emergency.. be patient..
contest end date does not mean they need the logo that DAY... : )
CH hasn't been on in 3 days.. I'm assuming this one is a bust?
?
Hey guys - thanks for this amazing variety. Just as there are a lot of you, there are a lot of us - and some of your designs are so recent we won't have a chance to review them all by the time the clock stops. I promise we'll start giving feedback. We have our internal disagreements - just as you'd find with in-person clients - some like graphic devices, some hate them. Some like classical fonts, some like edgy ones. Some like literal things others don't. Some like monogram "C's" some don't. Some like symbols - others don't. No matter what you put in a brief it's a rorschach. There are some - at both ends of the spectrum - that we agree on.
We've deliberately abstained from too much specific commenting - having worked with some of the very top graphic artists we've learned to give you space - sometimes a comment can step on the best idea which hasn't shown up yet.
Please give individual feedback if possible, so other designers could improve their designs the right way..
Thanks for the comments.. :)
I've made the variations as suggested..
- A horizontal variation
- and two designs with less n simple claw
Another reason to play with color on 23 is that the C bug has so much black intensity that it upstages the name - something that dials back the contrast could help.
6 was interesting - but the blank eyes usually generate anxiety and vague threat - so, though attention-getting, the opposite of friendly - this isn't a 'nice' mask/animal.
Some very interesting stuff. Thanks. Here are a couple of notes - readability is important - this is a new word for most so it must be unambiguous to read - for example 4/5 require the reader to already know the word, otherwise they'll read it as humf, with circles. The spirit of 3 is cool, but the m is ambiguous and could read r or n at first glance.
We're getting good interest in 21 as it is - would like to see some variations - one of us mentioned wanting to see an alternative paw with less claw, though this one is possible. Also some different layouts - though this is elegant, its use makes the name small - a horizontal variation could upsize the name.
17 also has some of the right spirit - not sure about the magenta o, some other color variations would be nice to play with,
15 is getting some interest, particulaly the 'pixel swarm' but the type treatment was iffy. Splitting the word by color emphasizes um, and the font didn't get a good reaction.
23, as a new contender, was liked, nice work, some color thinking would be nice to evaluate, as well, same as 21, variations in layout.
14, the 'network splat' was cool. A couple of variations in color and layout would be useful.
2, interesting - the font seemed too specific for a culture-felt more Eastern, like Thai
That's it for now - thanks again for all your efforts.
Thanks for getting this started. We're going to sit tight and not make any comments for a little while to give people a chance to play with the brief.