Winner

Monica99 picked a winning design in their logo design contest.

For just $714 they received 1776 designs from 347 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Community Contest: Rebrand the Washington Redskins 

$714

Logo design contest

Custom package purchased for $714

(including 99designs fees)

by Monica99

Contest started Wed, 02 Oct 2013 22:13:27 +0000

Last feedback Wed, 09 Oct 2013 21:26:16 +0000

88% of designs have feedback

Client has no refunds

1. Open round
Designers enter their initial design concepts for feedback and direction.
2. Select winner
The client picks a winning design.
2. Select winner
1. Open round

Designers enter their initial design concepts for feedback and direction.

2. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designers Mixaurus , mbingcrosby !
Name to incorporate in the logo
Warriors - Renegades - Griffins
Slogan to incorporate in the logo

None specified

Description of the organization and its target audience

The Washington Redskins are a professional American football team based in Washington, D.C. They've won 5 NFL Championships, 13 NFL divisional titles, and 6 NFL Conference Championships – so they're kind of a big deal.

The franchise has been facing a lot of criticism due to its long time controversial name and accompanying logo: http://image.funscrape.com/images/w…-29980.jpg

Our goal with this contest is to rebrand the franchise based on three different name suggestions with a logo that's a little more PC. And to have fun with it!

Industry

Sport

Preferred logo types
Sample logos
Do you have any example logos you like?

Providing designers with examples helps them identify the style and aesthetic you like.

None specified

Values to communicate
  • Feminine Masculine
  • Young Mature
  • Luxury Economical
  • Modern Classic
  • Playful Serious
  • Loud Quiet
  • Simple Complex
  • Subtle Obvious
Color preferences
Red and Gold - We are open to new ideas too. :)
To be used on
  • Print (Business cards, letterheads, brochures etc)
  • Merchandise (Mugs, T-shirts etc)
Notes

We are working with 3 different potential names: Warriors, Renegades, and Griffins. We would like you to pick one of these three names and create your design around that name.

You can design logos for more than one of these if you would like to give it a shot, but please only submit one logo at a time - we will be judging each logo on an individual basis and if you submit multiple versions in the same entry it will be eliminated and you will be asked to enter them separately to the contest. It would be great if you can add a few lines explaining your design too.

For the three potential names we received suggestions from reporters who have followed the controversy closely: Robert McCartney, Metro section columnist for The Washington Post, David Plotz, editor of Slate, and Ken Meringolo and Kevin Ewoldt, editors of SB Nation’s Hogs Haven blog.

McCartney, Meringolo and Ewoldt will also help us judge submissions – and we’re very happy to have them on board!

- Washington Warriors:

With the Warriors' name, feel free to try and use an American infantry soldier with GI combat helmet. Any Army references might work too.

McCartney's explanation: “Native Americans have long wanted to get rid of all Indian logos and mascots, so we have to find a non-Indian "Warrior" logo. Washington is the home of the Pentagon and Defense Department, so we are the home of the U.S. military. There is a large veterans population in the D.C. region, and in neighboring states.”

- Washington Renegades :

If you'll be designing to the name Renegades - we would love to see a "curly R." Please see image attached.

Meringolo's and Ewoldt's explanation: “I think the team could go back in time and adopt one of the greatest logos it ever had, which was the burgundy ‘Curly R’ on a gold helmet. ”

- Washington Griffins:

The Griffin is a legendary creature with the body, tail, and back legs of a lion; the head and wings of an eagle; and an eagle's talons as its front feet.

Plotz's – “Part eagle, part lion, part starting quarterback [Robert Griffin III].”

The designs shown do not necessarily have to depict these themes mentioned, but they're a good starting point. Think creatively - for example, look how the Green Bay Packer's logo is just a "G". We've attached a picture of it for reference, below.

-------

The logos of the NFL have a certain tone and style, which we would like to stay with. Check out this Pinterest Board for examples of NFL logos:

http://www.pinterest.com/monrose18/…y-contest/

In addition, we want to keep the logo simple, clean, and classic.

Finally, it would be neat to see these logos in action. Putting them on a helmet or a jersey is not required but is an awesome and welcome tactic for showcasing your design.

We're looking for creativity and are open to all ideas, so impress us! :)

Check out the blog post for more information on the Washington Redskins here: 

http://www.99designs.com/designer-b…-redskins/

Files attached

    Supplied file types

    Layered vectors in EPS & PDF
    Screen quality JPEG & PNGs

    Note: Fonts used will be detailed by the designer but are not provided for licensing reasons.

    Payment methods

    This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

    • Payoneer
      FREE activation, low charges apply, turnaround in 24-48 business hours
    • Skrill (Moneybookers)
      Charges apply, turnaround in 3-5 business days
    • Paypal
      Charges apply, turnaround in 3-5 business days
    • Western Union
      Charges apply, turnaround in 10 business days

    Contest Discussion

    Activity Stream

    — 1 year, 1 month ago
    Designer

    We'd like to give a massive thank you to everyone who submitted designs to this contest - we were blown away by how fantastic many of them were, and appreciate all your hard work.

    For details on the winning designs (our official winner is Mixaurus and we gave an honorable mention to mbingcrosby) and to see some of our other favorite designs from the contest, please read our blog post: http://99designs.com/designer-blog/…n-contest/

    — 1 year, 1 month ago
    Designer

    Okay everyone, here's the scoop -

    Monica and I just chatted, and we realize that in the final 20 hours, designs are going to come in fast and furious. It will be tough to keep up with feedback. So from this point on, we're going to just use star ratings unless there's a borderline element of your concept that we'd like you to revise.

    If you don't receive private feedback and have a 2 star rating or lower, feel free to submit a last minute unique concept. Let's see some creativity that nobody would have anticipated!

    Just a reminder, even though we're opening it up, there's value in creating a brand that would compliment the other NFL logos. I've seen a ton of gradients used on these designs, don't depend on gradients to sell your concept. Personally, I'm really appreciating the simple two-color symbol ideas that are being submitted.

    Best of luck! Can't wait for the finish line! The massive amount of participation in this contest is staggering. Thank you for all of your hard work. We really appreciate your continued support and enjoyment of our wonderful community.

    — 1 year, 1 month ago
    Designer
    They should acquire the rights to the typeface and vest logo from the movie The Warriors....then they'd be ready each week to "come out and play"
    — 1 year, 1 month ago
    Designer
    Haha I love that movie Nineteen. WARRRIORSSSS. Come out and playyyyyy.
    — 1 year, 1 month ago
    Designer
    Hello. Is Washington "DC" also open to consideration within the design process?
    — 1 year, 1 month ago
    Designer
    Sure!
    — 1 year, 1 month ago
    Designer
    For such a high profile client as the Skins why was this contest not "Blind"?
    — 1 year, 1 month ago
    Designer
    Hi Deluxe,

    Thanks for the question. So this is a community contest. It wasn't sponsored or created in conjunction with the Washington Redskins organization.

    We thought this would be a great opportunity for our community to take a crack at what a Washington logo would look like if they changed the name. For that reason, our community contests always remain open. Hope that clarifies!
    — 1 year, 1 month ago
    Designer
    Here are 3 ideas I came up with... Why do we have to stay with the colors???? Let's create something amazing!! I am not a designer but wanted my input heard somehow... Below are some ideas... What do you all think????

    1. Washington Defenders- Be patriotic and have a group of fighter jets with a red/white/blue concept...
    2. Washington Gladiators- Like the movie 300. keep those awesome helmets the redskins used to simulate that leather look..
    3. Washington Warriors - Use the helmet that Iowa used with the feathers starting from facemask going to the back of the helmet
    — 1 year, 1 month ago
    Designer
    Hi Amedeo,

    Thanks for your thoughts! I like your ideas. Here's our blog post about why we chose the names:

    http://99designs.com/designer-blog/…-redskins/

    Typically the rule on 99designs is that you can only ask for a logo based on one name. This is a one time exception, but we didn't want to open it up to TOOO many name options. Hope that helps explain the situation! Thanks for your two cents!

    Garrett
    — 1 year, 1 month ago
    Designer
    So if they aren't the "Redskins" anymore, can the colors be purple and gold or orange and blue or whatever?
    — 1 year, 1 month ago
    Designer
    Hi Lindajo,

    Yes, everyone can use other colors, but we strongly prefer the existing Washington colors. My reasoning is that many Washington fans have a lot of pride in the brand of the team (even though there's a negative association for some). If they were to change the team name, keeping the colors would help maintain some of that nostalgia for the legacy of the football team and not the legacy of the name.

    Hope that makes sense!
    — 1 year, 1 month ago
    Designer
    What about the designers who heard this contest very late? Can't we create one simple and good looking soldier? OK I already did :) but I know very talented designers who are able to draw game changer designs.
    — 1 year, 1 month ago
    Designer
    Hi Eren,

    Thanks for the question. Yep! You can work on a soldier, but there are some great ones and we'd love to see new concepts at this point.

    Garrett
    — 1 year, 1 month ago
    Designer

    Hi designers,

    Loving the new designs that came in over night! Along with what Jason said, at this point, we are not looking to see any new Military warriors concepts.

    I would love to see some really simple concepts at this point. Think about how the Dallas Cowboys have the Star. Indianapolis Colts have the horseshoe. Pittsburgh Steelers have the symbol for steel. What simple symbol could you use that would represent the city of Washington DC, or the name Warriors, Griffins, or Renegades.

    Can't wait to see the final designs! Great work all around!

    — 1 year, 1 month ago
    Designer

    Hi everyone,

    We're getting down to the last 48 hours of the contest. I know up until this point Monica and I have been pushing for military men for the warriors design, but we're excited to open up the remainder of the time to any new concepts. Time to push yourself and think out side of the box.

    One thing I've found myself telling a lot of designers in private feedback is the simplicity of the NFL logos. If you haven't done so, please really look at the logos of other NFL teams. They tend to be very simple in their line work. They do not use many gradients or multiple colors for shading. Also the fonts tend to be simple and classic.

    Also we'd love to see some more vintage R logos for the Renegade name.

    Please remember when you submit your design to include the full Washington name.

    Monica and I will continue to provide feedback and we can't wait to see what is submitted towards the end of the contest.

    Keep up the great work!

    — 1 year, 1 month ago
    99designs staff

    Hey Designers,

    Great job so far.

    I've noticed that many of you have used a "Military or Army Man" for the symbol of a Washington Warrior.

    I think it would be a good idea to try some different imagery - there are many kinds of warriors, perhaps it should just be a football player :)

    Cheers,
    Jason

    — 1 year, 1 month ago
    Designer
    I think you said one design per entry...
    — 1 year, 1 month ago
    Designer
    Hi Warslab!

    Designers are more than welcome to submit designs for the three different names, we really just didn't want designers to combine concepts within one logo. So for instance a Washington Renegades name with an image of a griffin is something we did not want to see.

    Also, in terms of presentation, you are allowed to submit all of the branding and marketing components of a concept as one submission.

    Hope that clarifies!

    Garrett
    99designs Staff
    — 1 year, 1 month ago
    Designer
    Hello Garrett & Monica, not sure if either of you saw this. Just thought you may be interested. http://fox8.com/2013/10/07/download…ere-owner/
    — 1 year, 1 month ago
    Contest holder
    Hi Eclectic Media!

    Awesome catch! I saw this yesterday and thought "wow!"

    What are your thoughts on the interview?

    Thanks!

    Monica
    — 1 year, 1 month ago
    Contest holder

    Hi Everyone!
    Just a heads up - we will be picking a winner on Wednesday October, 9th. In this case - we will not be adding time to the contest. Please, please, please have your entries in within the next couple of days. We would love to be able to get give feedback to all designs submitted. :)

    Thanks!
    Monica

    — 1 year, 1 month ago
    Designer
    Can I incorporate some of the elements from the old logo in the new design, for instance the feather?
    — 1 year, 1 month ago
    Designer
    Hi Tapo,

    Thanks for the question. I'd love to see similar colors to the old logo (Maroon and Yellow). It's okay to use existing elements, but probably not the feather since we're trying to avoid the native american association altogether unless it's very clever and subtle.

    Garrett
    99designs Staff
    — 1 year, 1 month ago
    Designer
    Hi Garret are you Just keeping everthing in there untill the Finals arrives or do we take Our designs ousself backß What is Your Line of decision? Are You Going over them again and again??
    Does no stars means nope gone if so is it too much work to Delete them so they stay so far in?? or just for inspiration for each other( Which i apprecate for my self)
    I Understand You got less Time as We all designers to Spend on each Designer time to give Feedback! Yet i would appreciate if You let Us all Know How To Handle non Starred designs.
    With all my Respects and Regards. Judy Arden.
    — 1 year, 1 month ago
    Designer
    Hi Judy,

    Thanks for the questions. We initially kept the stars low so designers didn't start focusing on one specific concept throwing the contest in one direction. I apologize for not being more transparent from the beginning. I will be increasing the star ratings as we get closer to the end. I also let some designers know that their designs have some great potential, but I was rating lower on purpose.

    If a design did not receive a star rating, I apologize, no rhyme or reason, Monica and I are trying to get feedback and star ratings to everyone with enough time to come back with revisions.

    Thanks for the hard work!

    Garrett
    99designs Staff
    — 1 year, 1 month ago
    Designer
    Are you open to other types of "warriors" other than the american soldier?
    — 1 year, 1 month ago
    Designer
    Hey Ideas4Miles, we are open, but would definitely prefer american soldiers. I don't want to see any more greek warriors though.
    — 1 year, 1 month ago
    Designer

    Hey designers! Really awesome work so far. Monica and I are going through and providing feedback today.

    We're seeing a lot of Griffin designs, which is great, but we'd love to see some more Renegade designs.

    I think the Renegade logo is a fantastic challenge for our top designers because it's not about being flashy with a cool character. It's really about crafting a brand that focuses on Typography. Specifically the font does not need to be complicated. There's beauty in simplicity. I can't wait to see some more designers challenge themselves with their typography.

    Also in regards to the Warriors designs, remember to try to aim for an American military image. I'm seeing a lot of Spartan helmets or Native American Warriors. Let's avoid that. Here are some photos of contemporary and vintage American soldiers:

    http://static6.businessinsider.com/…serted.jpg

    World War 2 soldier -

    http://farm5.staticflickr.com/4017/…77e8a2.jpg

    http://i.dailymail.co.uk/i/pix/2012…34x627.jpg

    http://www.history.army.mil/images/…7-98_3.jpg

    — 1 year, 1 month ago
    Designer

    Hey everyone! One piece of advice to early submissions. Please don't try to combine the 3 names in your design. Choose one and think about it independently.

    Also, try not to go to heavy on gradients and effects. Make sure to really look at the existing NFL logos. They are effective in their simplicity.

    — 1 year, 1 month ago
    Designer
    The "Warriors" name still stands if there is a soccer club with this name since 2013? http://en.wikipedia.org/wiki/Warriors_F.C.
    — 1 year, 1 month ago
    Designer
    Yep! Many sports teams across the world share names. There's also a basketball team called the Golden State Warriors. The Warriors name would not be problematic. Thanks for the question Levi!
    — 1 year, 1 month ago
    Designer

    Hey Everyone!

    I'm really excited for this contest! Monica and I will be providing as much feedback as we possibly can over the next 7 days. Please don't hesitate to let us know if you have any questions.

    Best of luck!

    Garrett
    99designs Staff

    — 1 year, 1 month ago
    System

    The contest holder has guaranteed to award the prize!