Tenqyu is Mobile Urban Exploration. The player uses his smartphone (scanning qr codes) to find qyues by visiting places in real live (spelling intentional) that help to complete missions and quests. The mechanic works like GTA IV. Corporate partners are gyms, art stores, book stores, museums, and bars/restaurants. Target customer is anyone who seeks for a new angle in self-improvement, weekend procrastination, and pure and simple fun. Why is it called "for pleasant living" you might ask? The overall experience should be guided by a fun and pleasant theme. Not overly aggressive or too playful. More solemn and for adults rather than children.