Winner
Entry #467 - Logo design - by deetskoink

BetDog picked a winning design in their logo design contest

For just $695, they received 436 designs from 154 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

BetDog needs a new logo

$695

Logo design contest

Gold package purchased for $695

(including 99designs fees)

by Flage

Contest started Mon, 20 Feb 2012 17:22:56 +0000

Last feedback Mon, 27 Feb 2012 20:20:56 +0000

99% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
6.
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer deetskoink !

Top entries

Design brief

Organization name

BetDog

Description of business

An accounting and analysing tool for professional sportsbettors. Web based.

Organization industry

Accounting & Financial

Description

None specified

Further requirements

Regarding the website layout attatched:
The site is still work in progress. The top menu, search box and logo will be merged in to a single top banner, like you will find on Facebook and Twitter. The logo will be presentet on the top banner to the left like Facebook.

Target audience will be men 18-35. Interested in sports, sportsbetting and finance.

Emphasis on serious and quiet design. Possibly seperate the two words Bet and dog by having slightly different font or color (like the ivyworldwide, paypal and citibank logos).

It's up to you to use all upper case letters, all lower case letters or a combination (eg. betdog, BETDOG, betDog, BetDog)

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EDIT FEB 22 17:30 CET
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I would like to point out that the website has nothing to do with dogs. The name plays more on "being a dog after betting".

I had originally not planned to have dog in the logo, but after seing some of the entries I think it might be easier to create a brand having a dog in the logo.

Too many of the entries look like they could be a logo for a petstore or something dog related.

Keep the dog simple and not too detailed or too lifelike. Entry #37 and #128 are good examples of this.

Please go with all lower case letters in "betdog" from now on.

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EDIT FEB 22 17:50 CET
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Please do not use a paw print in the logo, it gives the impression it's a petstore.

Read full brief
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