Entry #467 - Logo design - by deetskoink

BetDog picked a winning design in their logo design contest

For just $695, they received 436 designs from 154 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

BetDog needs a new logo


Gold Logo design package

Purchased for $695

(including 99designs fees)

By Flage
  • Last feedback - Mon, 27 Feb 2012 20:20:56 +0000
  • Feedback 99%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 4 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, deetskoink!

Top entries

Design brief

Organization name


Description of business

An accounting and analysing tool for professional sportsbettors. Web based.

Organization industry

Accounting & Financial


None specified

Further requirements

Regarding the website layout attatched:
The site is still work in progress. The top menu, search box and logo will be merged in to a single top banner, like you will find on Facebook and Twitter. The logo will be presentet on the top banner to the left like Facebook.

Target audience will be men 18-35. Interested in sports, sportsbetting and finance.

Emphasis on serious and quiet design. Possibly seperate the two words Bet and dog by having slightly different font or color (like the ivyworldwide, paypal and citibank logos).

It's up to you to use all upper case letters, all lower case letters or a combination (eg. betdog, BETDOG, betDog, BetDog)

EDIT FEB 22 17:30 CET
I would like to point out that the website has nothing to do with dogs. The name plays more on "being a dog after betting".

I had originally not planned to have dog in the logo, but after seing some of the entries I think it might be easier to create a brand having a dog in the logo.

Too many of the entries look like they could be a logo for a petstore or something dog related.

Keep the dog simple and not too detailed or too lifelike. Entry #37 and #128 are good examples of this.

Please go with all lower case letters in "betdog" from now on.

EDIT FEB 22 17:50 CET
Please do not use a paw print in the logo, it gives the impression it's a petstore.

Read full brief
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