Target Audience: 18-35 primarily English speakers - I advertise lifestyles mostly (walk to this restaurant, bike to this bar..etc...) and end up finding mostly college age folks and young couples. I would like to appeal across the board to the extent it need not be too childish/abstract, punk/graffiti/cartooney etc...needs to be traditional design to an extent, but obviously nothing as serious as a bank or insurance logo (and need not feel like a large corporate real estate company logo)
ps attached logo is just what i've been working with - please, you don't even need to use it as a starting point, really...thx - also a tiny bit more about design - I would like the final product to be a "badge or button" or some definitely center-weighted shape / as opposed to something very wide. I would like a square (or circle) instead of a rectangle, does that make sense? The winning design probably will not have "Austin Real List" all written out horizontally. Although if lightning strikes you and a killer idea for horizontal lettering comes to pass, please, let her rip! Can't wait to see y'alls ideas.
Just started my first Real Estate Brokerage in Austin, TX, Been in the business a few years. I have an advertising degree from UT, in my late 20's. Most my agents so far are in their 20's as well. My informal slogan is "Mike MacLaggan, not a douche bag." What I mean by this is I'm not your typical Realtor. I'm not a hard seller, I don't wear too much make-up, dress in a monkey suit, or have a bee hive hair-do. I don't twist your arm or drive you to areas that you don't want to live in or cant afford. I'm hip to the pulse of the young Austin culture - I have a lot of college age and youngish couples as clients, but I don't want a logo that lacks maturity. Looking for a design solution that somehow makes our (somewhat) cumbersome name (Austin Real List) quickly readable, concise and 'pop'....or, if that's too much trouble a fun little "bug" that I can use next to the words "Austin Real List"