Tagline

Make it, Count it, Keep it

Desired Color Scheme

Red (#DD0711) and black on white/clear background

Desired Style

Fresh, funky friendly but still professional

Accepted File Formats

Vector Formats (.eps, .pdf or .ai); Fireworks png

We need a logo based on the one at  http://www.accountantwebsmiths.co.uk/logo1.jpg which has been done as a concept but but we want it improved. It is for a firm of accountants. The logo needs to be fresh funky and friendly.

The bits from the existing logo that need to be retained...

* A man with a briefcase in action.
* He needs to have a friendly smiley face with eyes and nose based on a percentage sign of some sort - this needs to be clearly visible with the percentage sign so can be out of proportion to the rest of the body if needs be.
* Colours to be red and black on a white/clear background but the red should be #DD0711
* Vector based so we can make it larger and smaller without problems.
* Name of firm is Chartners and Chartered Accountants needs to be with it as well.
* We quite like the grey swoop curve but doesn't have to be kept if you prefer

Things we want different...

* We want to keep the logo funky but something a bit more solid/professional than a stick man if possible.
* Change the font to a more professional font - sans sefif without the feet. Wording can be uppercase or lowercase.
* Slogan to be changed from "the difference is" to "Make it, Count it, Keep it"

Source file to be supplied as a fireworks png file when final version approved.