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Here's what the client asked for

Background information

Name to incorporate in the logo

Uzima Foundation

Description of the organization and its target audience

UZIMA Foundation is a youth centred organisation with over 25,000 members spread across East Africa. Uzima Foundation is committed to youth empowerment for the improvement of the quality of the lives of the youth themselves, their families and communities. This empowerment is primarily done through youth groups which are formed by the youth themselves.

Target audience:
Youth between 10 – 30
Potential supporters/donors

Requirements

We want a logo that will engage the youth of Africa. It should speak to their innovative spirit, enthusiasm, energy, openness, fair play, courage and optimism.

The logo should include the African Acacia Tree. This is a tree with a tall trunk with the umbrella-like leaves and branches on top. Examples here: http://goo.gl/LMmZb

The part of the logo with the tree should be extracted as a square image to be used as a favicon and a profile image for Twitter and Facebook.

Industry

Community & Non-Profit

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Green

Content details

Slogan to incorporate in the logo

The Abundant Life

Business card details

On the front: logo and website address
On the back
your name, title, website address, email address, office phone, physical address, mailing address

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