Entry #67 - Illustration - by savescua

SEO Scotsman picked a winning design in their illustration & graphics contest

For just $299, they received 66 designs from 21 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

SEO Scotsman needs a new illustration


Silver Illustration & Graphics package

Purchased for $299

(including 99designs fees)

By Ryan149471
  • Last feedback - Thu, 11 Oct 2012 00:13:38 +0000
  • Feedback 53%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 4 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, savescua!

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Design brief

Organization name

SEO Scotsman

Description of business

We provide search engine optimization consulting in a fun, easy way like other cool web services like Mailchimp,com, we have a lot of flavor and fun to our brand.

Organization industry



We need an illustration of a Scotsman that we will place on our homepage.

The style needs to be the airbrushed Flash/Illustrator look achieved at (see attached image)

The image should be fun, the Scotsman should be full-body. He should be at a three-quarters profile facing to the right.

His expression should be light-hearted, friendly and can-do yet hard-working, rolling up his sleeve and ready to jump in and tackle the client's SEO problem. We imagine features should get bigger towards the top and smaller towards the bottom: big head, broad chest, with spiny, wee legs (but are looking for graphic excellence above-all).

If you can creatively incorporate something from the SEO universe, like a generic search button or things that express findability, increased profitability or a return on investment, that would be great but not necessary.

Other Scotsmen conventions we like are plaid, tam o'shanter, red mustache, bag pipes, kilt, sporran and high socks.

Please stay away from showing anything that might be perceived as negative or stereotypical (extreme anger, alcohol and violence/weapons).

Further requirements

Ideally, we would like to receive the graphic in a vector format so that we can break off the head easily for use elsewhere.

Read full brief
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