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Here's what the client asked for

Contest title

Title

SEO Scotsman needs a new illustration

Subtitle

We provide search engine optimization consulting in a fun, easy way like other cool web services like Mailchimp,com,…

Background information

Organization name

SEO Scotsman

Description of the organization and its target audience

We provide search engine optimization consulting in a fun, easy way like other cool web services like Mailchimp,com, we have a lot of flavor and fun to our brand.

Industry

Internet

Content details

Description

We need an illustration of a Scotsman that we will place on our homepage.

The style needs to be the airbrushed Flash/Illustrator look achieved at mailchimp.com (see attached image)

The image should be fun, the Scotsman should be full-body. He should be at a three-quarters profile facing to the right.

His expression should be light-hearted, friendly and can-do yet hard-working, rolling up his sleeve and ready to jump in and tackle the client's SEO problem. We imagine features should get bigger towards the top and smaller towards the bottom: big head, broad chest, with spiny, wee legs (but are looking for graphic excellence above-all).

If you can creatively incorporate something from the SEO universe, like a generic search button or things that express findability, increased profitability or a return on investment, that would be great but not necessary.

Other Scotsmen conventions we like are plaid, tam o'shanter, red mustache, bag pipes, kilt, sporran and high socks.

Please stay away from showing anything that might be perceived as negative or stereotypical (extreme anger, alcohol and violence/weapons).

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