Griswold Water Systems needs a new illustration

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Here’s a peek at the client’s brief

Contest title


Griswold Water Systems needs a new illustration


We need our mascot 'The Grizz' illustrated

Background information

Organization name

Griswold Water Systems

Description of the organization and its target audience

We need our mascot 'The Grizz' illustrated. GWS offers the best chemical-free water treatment system on the market. With more than a decade of experience pioneering electronic water treatment systems to control corrosion without the use of harsh chemicals. GWS offers truly green solutions.



Content details


We are looking for a series of illustrations for our new mascot “The Grizz” for use in a variety of ways. The Grizz will write our newsletter 'News from the Grizz' and perhaps find his way onto other communications.

The Grizz imparts a wise, intelligent and statesmanlike attitude. He will have cubs, have a strong concern for clean water and the waters of the world in general. He will have a great deal of wisdom about the earth and man’s impact on the environment.

He is serious, NOT a cartoon. We think he might emerge as a sort of Smokey the Bear type figure: “Only YOU can prevent chemicals in the water...”

The illustration attached demonstrates the demeanor and artistic approach we are interested in. Please provide two illustrations that show a full body Grizz splashing through water and a full face shot illustration with his mouth open, but not growling or snarling. The Grizz is not hostile, unless you mess with the planet!

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