Help / Choosing a winner and handover

What should I ask the winning designer to provide?

  • If you’re running a logo design contest, you should ask for a vectorized image in either of the two file formats listed below (note that you may need to download a special program to view these files):

    • a PDF file (which is a universal file format that can be used with any professional image editing software), or
    • an Adobe Illustrator AI file.

    You may also want to ask the designer to provide a JPEG, GIF, or PNG file so that you can view the design without downloading special software.

  • For website designs, you should ask for a layered Photoshop PSD file.

  • With print design contests, it’s always a good idea to ask your printer what file formats they’ll need. But typically, you’ll want to ask the designer for a 300 dpi (dots per inch) CMYK image in:
    • a PDF file (which is a universal file format that can be used with any image editing software), or
    • an Adobe Illustrator (.ai) file, Adobe Photoshop (.psd) or Adobe InDesign (.indd) file

Don’t ask the designer to provide any of the files for the font they used in your design, since font licenses are usually non-transferrable. But do ask the designer for the name of the font so you can buy a license if you need to.

95% of people found this article useful!