The Creative Edge

We'll help improve your design folio, give tips on finding clients and connect you with creative professionals

Your checklist for clear, readable website text

Sure, you want to write so that people will want to read it. But what about the way your text actually appears on the page? Words aside, text is yet another visual element on your website, just like your images, colors, and template. And just like those other visual elements, text needs to be arranged and... Read More

3 questions that will create a better website

Once you’ve decided to create a website, it can be tempting to jump right into the “fun” stuff—picking your colors, dreaming of photos, comparing different fonts. But before you dive in, I’m going to try to convince you to hold off for just a little bit. Some posts online will recommend that you answer anywhere... Read More

Don’t miss these amazing vehicle wraps!

As designers, we work on plenty of canvases – but one of the most unique types of graphic design is the vehicle wrap. Coming in all shapes and sizes, from massive trucks to sleek racing cars, these wraps act as 3-dimensional, mobile billboards. They need to be eye-catching, informative and make the branding shine. We’ve rounded up some... Read More

May 25th By

4 fun exercises to help define your brand personality

Whether you’re launching a new company or rebranding an existing one, you’re faced with an important challenge: defining your brand personality clearly and definitively in the mind of the consumer. One approach that many have found helpful is to think of your brand as more than a logo or a product or even a company,... Read More

May 22nd By

It’s time to vote for May’s Top 9 at 99!

Yet again, our designer community has impressed us with another jam-packed month of diverse and clever designs. And while there were some tough choices to make, we’ve narrowed May’s Top 9 at 99 nominees down to a stellar selection of designs. Who will win? Well, that’s in your hands… Scroll down and place your vote for the... Read More

May 21st By

Image tricks to make users feel rather than think

A picture is worth a thousand words… We’ve all heard that one before, right? In web design, images are as important – if not more important – than your actual copy. While there’s no doubting what clear writing can bring to an idea, images have the ability to bypass the high-level, analytical brain and speak straight to... Read More

Create a simple geometric poster with Adobe InDesign

Adobe InDesign is the intuitive tool you can use to create professional print designs. Though it doesn’t have all the power of image processors like Photoshop or Illustrator, it pairs with these other Adobe programs to allow you to lay out ready-to-print imagery. Here’s a tutorial on how to use InDesign to create a geometric... Read More

May 19th By

7 florist logo trends that are blooming with inspiration

When would you use a florist? For a wedding? Romantic gift? Graduation? Funeral? In most cases, a quest for a florist is driven by an initial emotional state – happy, sad, romantic – or because the consumer is reacting to an assumed emotional state by the recipient. A florist’s logo is more than simply advertising flowers. It has to draw... Read More

May 18th By

Why a brand is more than just a logo

Logos are important communication tools. As consumers, we immediately recognize the iconic logos that surround us: McDonald’s golden arches, Starbucks’ mermaid, Apple’s silver apple. They all create unique and instant associations in our minds. However the true power of a brand comes not just from a logo, but from the entire experience of interacting with... Read More

May 15th By

9 engaging wedding design trends for summer

Summer is coming up quickly, which means wedding season is upon us.  And the creation of weddings has become a booming industry, with thousands of artists and vendors dependent on those brides and grooms rolling in for clothing, food, décor, music – and design. What a better use of your design skills than to help someone... Read More

May 14th By