The Creative Edge

We'll help improve your design folio, give tips on finding clients and connect you with creative professionals

Lost in Translation: What we can learn from 4 epic cultural design fails

Keeping brand messaging on target can get tricky when entering the international marketplace. Cultural idioms and images that may exist in one culture may not translate well to another and – worse – may even carry an unintended negative connotation. Here we’ll take a look (and laugh a little) at 4 cases where the brand’s message got lost... Read More

October 8th By

3 principles you need to pair typefaces perfectly

The number of amazing typefaces keeps growing and growing — there are new ones debuting every single day. It’s easy to get distracted and select your favorite fonts at random to use in your work. What’s harder is that if you want to make it to the top of the design field, you’ll need to master the art of effectively... Read More

October 7th By

5 tips to get you started in vehicle wrap design

Vehicle wraps are a very popular design product for small businesses. The side of their vehicles is a great advertising space that will be seen by many people. It’s basically a mobile billboard with ad space that a business owner only has to pay for once. Many vehicle wraps are made of large, printed vinyl stickers that are applied to the surface of... Read More

October 6th By

Fabulous 99ers from Eastern and Northern Europe

We’ve brought you Africa and the Middle East, Western and Southern Europe and Asia and Oceana. Now we’re heading North East to take a look through even more of our exciting European designers! Coming up, get excited for the Americas and Asia/Oceania. It’s the best work from 99ers all over the globe, forming one big bad design community right... Read More

October 4th By

10 winning ways to enhance your email design

The idea of junk mail—the kind that arrives in your (actual) mailbox, stuffed in an (actual) envelope—has never seemed so quaint. This is without question the heyday of the email newsletter. This is not to say that design approaches to this digital-born marketing tool have been at all codified. To the contrary, email newsletter strategy largely... Read More

October 3rd By

3 tips for successfully tackling your next design brief

Establishing the key elements for a design can sometimes be a struggle when it comes to briefs. Often, clients will use the design brief to offload their whole business history, ideas, morals and every detail possible to make things clearer for themselves. This can over-complicate things and give the designer a clouded direction with the very thing that... Read More

October 2nd By

iOS Updates, social media minimalism, rebrands & more design news

September was another big month for the design world. Big companies got some hefty facelifts, new businesses disrupted old and one big design festival gave us a sneak peek into the future. Perhaps it’s the change of the seasons that seems to make this a perfect time for a technological alteration. See the changes being made this month... Read More

October 1st By

Happy 100th birthday to modernist master, Tom Eckersley

Today marks the 100th birthday of modernist master, Tom Eckersley. A pioneer in poster design for more than six decades, Eckersley’s distinct style pairs minimal, flat forms with bold colors and contours. His talent for whittling down subject matter with deceiving ease continues to inspire designers around the world. From left to right: Health and safety poster;... Read More

September 30th By

Taking stock of the craft beer movement and its image

In 1949, LIFE magazine ran a nifty chart (below) plotting Americans’ tastes across the “brow” spectrum: highbrow being the most intellectual and sophisticated group, lowbrow the least. For example, where the most refined among us (retrospectively speaking) might attend a ballet for entertainment, the lowbrows would catch a Western flick. For drink, wine reigned at the top; beer was... Read More

September 29th By

Showing off the top designs from Asia and Oceania

We’ve made our way through Africa, the Middle East, and Southern and Western Europe, so now it’s time to move around the globe once more. Check out the best work from our designers in Asia and Oceania! Australia Designer: kookypops Contest: Natural Food Product – Packaging design. Bangladesh Designer: K99™ Contest: Calling all Dog lovers! Hong Kong Designer: Mason CV Contest: Help CodePath with a... Read More

September 27th By