How to craft a leathery text effect in Photoshop

If you want your messaging to be truly distinctive, there’s no more direct and effective approach than crafting your own custom lettering. Modern viewers are barraged with information, and their attention span has tapered sharply as a result. Custom typography can separate your value proposition from the “noise” of more typical advertising, and it allows... Read More

November 20th By

How to structure your content for a better homepage

There are two ways your website makes a good first impression: a well-executed design and a thoughtful structure. The structure – basically, the order in which your website content is presented – can have a major impact on visitor retention. Think of the way you pick out a new book. First you look at the cover. Is it eye-catching?... Read More

November 19th By

6 ways to bring your greeting card designs to life

As the holiday season fast approaches, businesses around the world are scrambling to get their holiday cards and collateral together – and with good reason. A greeting card is a great way to for businesses to promote their brand, connect with customers and generate new business. That’s good news for us designers. Through the end of... Read More

November 18th By

How to choose the right Google web font

You probably don’t think much about typography in your daily life, but when it comes to your website you have some big decisions to make. The right fonts help determine your website’s personality, and they help grab your viewers’ attention. “Great!” you say—up until you see that drop-down list. There are a total of 647... Read More

November 17th By

A beginner’s guide to web graphics

The right web graphics can transform an otherwise bland site into a striking and powerful communication channel for your brand. Beautiful photographs can set an emotional tone or amplify one that you create with the text on your page. However, selecting the right images for your website is only part of the equation. Preparing an... Read More

November 11th By

A simple workflow for holiday card design

Along with the holiday season comes an opportunity to design holiday cards for friends, family and clients. While the candid nature of holiday cards often calls for the design to be light hearted and fun, there are some aspects of the card design process that require a skillful workflow – especially handling the fold and bleed. This... Read More

November 10th By

4 key principles of web design

If you’ve ever researched web design principles, you’re probably more than familiar with the following attitude: “Web design is just so easy these days. With lightning-fast internet speed and sophisticated browsers, designers hardly have to deal with any of the restrictions that shaped the early days of the web. A website is, more than ever, a... Read More

November 7th By

How to create a believable vintage faded logo

Rendering is a powerful computer skill that can help designers communicate ideas, moods or feelings to clients. In this tutorial, the style of vintage faded logos will be explored; an effect that can be useful in proposing brand identities that might include stamps, cloth, wooden signs or other vintage aesthetics.   Before beginning it should be noted that... Read More

October 29th By

99U dishes on how to overcome classic designer pitfalls

As designers, we all have our weaknesses. Whether we’re constantly comparing ourselves to others, stressing under a personal narrative we’re struggling to embody, or adding too much to our plate – there’s plenty of pitfalls that can take a toll on our work and our success. This month, 99U breaks down some of those issues... Read More

October 28th By

CSS and the shaping of dynamic design

Many of us can remember a time when the typical web page resembled a poster publicizing a high school dance. No banners, no sidebars and certainly no flash. When a designer wanted to grab your attention they used red type on a blue background, which resulted in more migraines than anything else. Thankfully, web design... Read More

October 27th By