Author Archives: Alex Bigman

A look inside L.A.’s Architecture and Design Museum

Hollywood has long been a magnet not just for aspiring film stars but for the creative minded more generally: illustrators, advertisers, designers of all types. As a young city expanding at a vertiginous pace, postwar Los Angeles promised more than just economic opportunity for young commercial artists. In the words of designer Gere Kavanaugh: “When I... Read More

By

The art of book series cover design

The emergence of e-books and other digital texts has forever changed the role of the traditional, printed copy. Today, the printed book’s physicality is a key distinguishing factor and principal selling point – which gives designers all the move reason to focus on the art of book cover design. It’s common for a group of books... Read More

By

Gestalt principles and the psychology of design

The word “gestalt” gets thrown around a lot in design. Taken from the German word for “form” or “shape,” it often refers to the overall look of something that is greater than the sum of its parts. In psychology, gestalt refers to the basic principles that allow us to visually perceive order. These principles are fundamental building... Read More

By

5 essential tips for drafting your next design contract

If you enjoyed drafting contracts and negotiating terms, you probably would have gone to law school instead of becoming a designer. Little did you know you would end up having to play both parts. There’s no getting around it: If you want to protect yourself and your product in your freelance design work, you had... Read More

By

A field guide to stock image licenses (and how to protect yourself)

Whenever you use a stock image, it is crucial to understand the licensing terms associated with it. Otherwise, you could land yourself – or your client – in very hot water, legally speaking. Unfortunately, like many legal documents, licensing agreements can be virtually indecipherable to the average reader. Making matters worse, the terms oftentimes vary... Read More

By

Elevating wordmarks with the power of a custom font

It’s the perennial question for logo designers tasked with creating a wordmark: to create the type from scratch, or to simply modify an existing typeface? As we previously discussed, there is no shame in sprucing up an existing typeface – indeed, some of the world’s most famous companies have done it! At the same time,... Read More

By

What the new Airbnb logo means for designers

Airbnb, an online marketplace for short-term housing rentals, unveiled a new branding scheme yesterday that centers on a bold new logo and extends across the company’s website, mobile apps and beyond. They’re pretty proud of it, and for good reason: this is one of the most dramatic and confident rebrands the tech industry has recently... Read More

By

A chat with web designer, JereKel

Jeremy Ellsworth, a.k.a. JereKel, is a platinum designer and one of our highest-paid members last month. He has a robust portfolio of clients gained in contests and elsewhere, with whom he does business using 1-to-1 projects. With no formal design training, he owes his success entirely to his own enthusiasm and work ethic (and ok,... Read More

By

30 food truck designs to serve up summer

The idea of serving food out of a truck with a mobile kitchen is not new. It dates back as far as the nighttime “lunch wagons” that catered to New York City nightshift workers at the turn of the 20th century, and even farther — some accounts cite the chuckwagon, a mobile canteen for Texas... Read More

By

6 principles of visual hierarchy for designers

First there were stone tablets, papyrus scrolls and paper. Then came computer screens and electronic tablets. As the technology to display a page evolves, it remains the designer’s job to arrange the content clearly. But what’s the best way?  It’s an increasingly important question, as responsive frameworks force designers to think about many different pages at... Read More

By

1 2 3 13