Designer profile: azanti
Meet Adrian Nita — he began logo design at age 15 and has been killing it on 99designs since 2009. Not only is he a great designer but an awesome leader. Just recently, Adrian helped lead a 99designs Meetup in Bucharest, Romania.
Adrian Nita – Romania
99designs handle: azanti
Projects won: 52
How did you get started in design?
Since my early childhood, I was attracted to design and artistic creation. At the age of 15, I made my first logo for a small bar in my grandfather’s village. The logo was created using nothing but paper, pencils, a ruler and paint to give the final touch. Later on, I created imagery for the alphabet to help kids learn it better in school. This was my initiation into typography which I fell in love with shortly after.
Then computers invaded our world and established a lasting environment for information computation and creation. It was only a matter of time until I subdued to their power and unleashed my creative juices.
I started learning Adobe Photoshop and created typographic sketches of landmarks for a real estate company in my country. The client saw a small version of the location with full descriptive elements so that when he visited the location he felt as if he had already been there.
Soon after, my cousin mentioned a site with design contests and told me I should check it out. The site was none other than 99designs and after courtesy introductions, presentations and appointments I decided to meld my creativity with their environment for graphic design to bring many great projects to life.
Describe your design style.
I don’t have a pattern to follow. As you can see from my folio, I make each design unique to the environment it belongs and although they all speak different languages, they are part of the same breed
There are a couple of principles to a great logo design and it’s important to follow them from our own angles. However, sticking to those all the time also traps our creativity in. So breaking those rules can produce amazing results
What led you to start using 99designs?
Short answer? The amazing possibility to get together with so many great designers from all over the world, the challenges, diversity of contests and the great, and intuitive, interface for contests.
Long answer? Is really long I made a great folio, meet with loads of clients with whom I continue to develop projects, I improved my skills and witnessed some AMAZING concepts from my fellow designers which inspired and pushed me past my limits to create even more amazing designs.
What do you think is the most important part of the design process?
The brief plays a major role in the outcome, it must be detailed and the client’s feedback must be to-the-point.
My favorite part of a design job is at the end when my client is satisfied and gets what he wanted through my design.
How would you sum up graphic design in one sentence?
Graphic design is a second state of mind and spirit. It’s apart of you and it touches everything you do. It’s an art in and by itself.
In your opinion, what are the key differences that separate great design from poor or mediocre design?
Regarding clients’ feedback to designs, we must acknowledge that there is a supreme being affecting our business — personal taste. Even the greatest logo concept can fully mirror the brief and be based off of the CH’s taste.
As a designer, we must be able to take negative criticism and feedback. At the same time, it is our duty as a designer to educate and inform the CH about the virtues of a good logo design, and exchange feedback back and forth until we reach the final design.
To new designers, every negative criticism and feedback is a step forward in your career. You need to learn from everything you do in order to advance. And most importantly, be polite to your clients
What is a hobby that you enjoy doing outside of graphic design?
Traveling! I simply love to travel, it could become my 2nd way of life
Is there anything else you’d like to add? Now is the time to tell us.
There are few minor aspects I would like to discuss but I like that you guys are working on improving 99designs and how you listen to our feedback. I believe we are moving forward together as a community which feels great. It is the best business of this type to my knowledge on the current market.
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Based in San Francisco, Allison (Alli) Stuart works as Community Manager at 99designs. When she's not writing blogs and communicating with designers, she is working on her Children's Book. She also enjoys extreme sports, like sky diving and traveling to new places. Alli has a Fine Arts Degree with a concentration in Graphic Design from Louisiana State University, her home. Geaux Tigers!