Designer profile: vannessanoheart

Vanessa, aka vanessanoheart, is a talented young print designer from Sacramento, California. She not only excels at book cover designs but also creates unique experimental posters that combine photography and experimental typography.

She recently landed a graphic design position at a prominent Sacramento-based publishing house with help from the portfolio she put together by participating on 99designs.

Vanessa No Heart – USA
99designs handle: vanessanoheart
Wins: 18

How did you get started in design?

My first experience in active graphic design was in high school, when my cousin taught me how to use Photoshop for typography. I found it exciting since I’ve always been a visual person. After high school, I attended UCLA and majored in Design: Media Arts where my concentration in print design was developed. I’m currently a freelance designer in CA.

New Love Poetry Book Cover

Describe your design style.

My style is based on strong images, good use of typography and graphical balance. I think any print design (posters books, packaging etc.), needs these elements in order to achieve a positive reaction from the viewer. I try to emulate these ideals in every design contest I enter.

What led you to start using 99designs?

I graduated in ’09, which was right in the middle of the U.S. recession; needless to say, it’s been difficult finding a permanent in-house design position. I started using 99designs to help build my portfolio and earn money while I was job hunting. 99designs has helped me improve my skills while building positive client relationships.

Journal Series

What do you think is the most important part of the design process?

The absolute most important part of the design process is a strong concept. If the brief is clear and thorough, I think it’s very important to brainstorm ideas and establish a strong grasp of what the client wants and how to get there. From that point on, it’s all about the creativity. My favorite part of the design process is creating the deliverable: a good concept with strong and fascinating imagery.

How would you sum up graphic design in one sentence?

Graphic design is the invisible beauty.

Money Powers Man Poster

In your opinion, what are the key differences that separate great design from poor or mediocre design?

Great design is invisible design. Great designers are seamless in their craft. From kerning to spot coloring, every process is done perfectly and looks effortless. The invisible part is the part where great designers spend hours checking leading, font styles or correcting images to make the design seem like it was meant to look like that all along.

The designer hierarchy descends when you start to see these invisible elements show up in final designs. In the end, clients need to notice when a great designer comes around.

Do you factor emotional or psychological response into your work?

I absolutely factor emotional responses into my work. I feel it’s the greatest advantage as a print designer to be able to juxtapose type with images in a way that evokes a strong emotional response to the viewer. The best way to go about it is to talk to your client and see if there’s a deeper message they may have missed. Semiotics is the next step.

Looking Up Book Cover Design

What is a hobby that you enjoy doing outside of graphic design?

I enjoy discovering new music and visiting art museums for inspiration. I also love movies. Relationships I have with my family, friends and loved ones feed my design spirit and the occasional video games satisfies my competitive urge. :)

See more Designer Profiles

Filip Reese works as a Community Liaison at 99designs in San Francisco. He earned a B.A. in International Relations with a minor in Spanish from the University of California, Davis and has spent time living, traveling, and studying in Europe, Asia, and South America. Filip is an active skateboarder, photographer and outdoorsmen. If hes not writing tweets or handling disputes you can probably find him at Potrero del Sol Skatepark.
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  1. Alex

    Absolutely astonishing work!

    Reply July 23, 2012 at 10:48 am
    • vanessanoheart

      Thank you so much!

      Reply July 23, 2012 at 11:11 am
  2. Maka

    Inspiring ! great work ! best luck to you Vanessa!

    Reply July 23, 2012 at 11:36 am
    • vanessanoheart

      Thank you!

      Reply July 23, 2012 at 12:20 pm
  3. Jason Aiken

    Great work Vanessa – please stop by the office next time you are in SF.


    Reply July 23, 2012 at 11:55 am
    • vanessanoheart

      Will do :) Thank you.

      Reply July 23, 2012 at 12:20 pm
  4. dorarpolhendra

    Inspiring work ! loved this designer much

    Reply July 23, 2012 at 12:34 pm
  5. Kobi Williamz

    Greet Works You have there Vanessa

    Reply July 23, 2012 at 2:21 pm
  6. athenabelle

    love your work! lucky are the ch that has the chance to see you entered one of their contest ;)

    Reply July 23, 2012 at 2:59 pm
  7. Robert Pilc

    Great work!

    Reply July 23, 2012 at 3:03 pm
  8. Jurgen

    cute girl, creative designs thats an awesome combination. I really like your style, wish you all the best for your future contests :)

    Reply July 24, 2012 at 12:18 pm
  9. edoardo

    worked with vanessa, she is very talented, innovative and pushing the boundaries in every direction.

    Reply July 25, 2012 at 1:54 am
  10. Leo

    Genius work here! And thank you for your thoughtful answers to the article questions – they are inspiring.

    Reply July 26, 2012 at 8:06 am
  11. james

    you have good job !

    Reply July 29, 2012 at 12:44 pm
  12. omini

    congrats vanessa! nice work, see you in contest :)

    Reply August 1, 2012 at 4:40 pm
  13. pagatana

    nice to compete you…

    Reply August 16, 2012 at 8:55 pm
  14. Eric

    very very nice work

    Reply August 16, 2012 at 10:55 pm
  15. Terry Bogard

    Pure creative! All the best!

    Reply September 11, 2012 at 10:36 am
  16. Chynna

    I’m jus starting off and think your covers are AMAZING. I am kind of young and don’t know where to start…do you think you could point me in the right direction?

    Reply September 29, 2012 at 11:13 pm
  17. Danial

    Hi nice work nice typography…. cool

    Reply October 3, 2012 at 12:02 pm
  18. eddy brone


    Reply November 22, 2012 at 7:14 am

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