Wordmark logos: balance typography and graphics

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Finding a balanced middle ground between typography and graphics is essential to create a distinctive and striking identity. These strong wordmark logos show how adding a little extra detail can make a design stand out.

Have you seen other awesome wordmark logos? Share them with us in the comments and we’ll add them to this roundup!

Craftzing

craftzing_wordmark

Designer: vpr design

A crafty name needs a crafty design. Vpr design incorporates simple straight lines that make the viewer feel as if a true architect created and framed the words.

Baking Goddess

Designer: Onlydeestudio

A dollop of whipped cream or icing is popular with bakery designs, but it’s not just about the dollop. Onlydeestudio uses both cursive and block letters, creating a different emphasis on each identifying word. Add a little icing, wrap it in a pretty case and this design is ready to go.

JonZander Photography

JonZander

Designermaxthing

This design shows that a photography company does not always have to incorporate a camera or lens to make a bold statement. Designer maxthing uses the J and Z to create what looks like hands making a camera frame shape.

Pixelchemy

Designersm.art

Integrating an icon with the wordmark is a simple and effective way to create a memorable logo. Sm.art’s design is bold and to-the-point, with the right choice of soft colors for this team of mobile app and games developers.

And here’s a few more from our community:

Shift Project by misa_

SoftRose by ledevil

ledevil

FAITHOLOGY by lugosi

lugosi

SPOT by artncalli

artncalli

Innov8 by dlvastf™

dlvastf™

MASBRO by ruud10

ruud10

Hangover by andrei cosma

andrei cosma

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Collaboration, creativity, and color.