Wordmark logos: balance typography and graphics

Finding a balanced middle ground between typography and graphics is essential to create a distinctive and striking identity. These strong wordmark logos show how adding a little extra detail can make a design stand out.

Have you seen other awesome wordmark logos? Share them with us in the comments and we’ll add them to this roundup!

Craftzing by vpr design


A crafty name needs a crafty design. Vpr design incorporates simple straight lines that make the viewer feel as if a true architect created and framed the words.

Baking Goddess by Onlydeestudio

A dollop of whipped cream or icing is popular with bakery designs, but it’s not just about the dollop. Onlydeestudio uses both cursive and block letters, creating a different emphasis on each identifying word. Add a little icing, wrap it in a pretty case and this design is ready to go.

JonZander Photography by maxthing


This design shows that a photography company does not always have to incorporate a camera or lens to make a bold statement. Designer maxthing uses the J and Z to create what looks like hands making a camera frame shape.

Pixelchemy by sm.art

Integrating an icon with the wordmark is a simple and effective way to create a memorable logo. Sm.art’s design is bold and to-the-point, with the right choice of soft colors for this team of mobile app and games developers.

Don’t forget to share a few of your own!


Thanks for the shares community — keep them coming! :)

Shift Project by misa_

SoftRose by ledevil


FAITHOLOGY by lugosi


SPOT by artncalli


Innov8 by dlvastf™


MASBRO by ruud10


Hangover by andrei cosma

andrei cosma

Collaboration, creativity, and color.
Illona Poluan
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Illona's website


  1. Reply May 31, 2012 at 4:10 pm
    • Allison Stuart

      I added the one you provided from facebook. :) Cheers!

      Reply June 1, 2012 at 11:03 am
  2. Reply May 31, 2012 at 4:58 pm
    • Allison Stuart

      Thanks for the share! :)

      Reply June 1, 2012 at 11:04 am
  3. Reply May 31, 2012 at 11:27 pm
  4. Reply May 31, 2012 at 11:55 pm
    • Allison Stuart

      Sweet! Thanks for this Lugosi… it has been added to the roundup. :)

      Reply June 1, 2012 at 11:04 am
  5. Ruud10

    And THIS definitely deserves a worthy mention. Can be read upside down!
    The MASBRO wordmark. Go over the wordmark with your mouse pointer and see it rotate 180 degrees yet still read the same.

    Reply May 31, 2012 at 11:57 pm
    • Allison Stuart

      Hi Ruud10 – is the MASBRO yours? I love that you can read it in any direction and would like to add it to the showcase. :)

      Reply June 1, 2012 at 10:34 am
    • Allison Stuart

      I have added MASBRO. :)

      Reply June 1, 2012 at 11:05 am
      • Ruud10

        Thanks Allison,
        Yes, the MASBRO logo is mine. Actually it is my father’s company.
        Thanks for adding it :)

        Reply June 1, 2012 at 1:43 pm
    • Nico Strike

      cool masbro hahahaha :)

      Reply June 1, 2012 at 12:08 pm
      • Ruud10

        Thanks Nico Strike :)

        Reply June 1, 2012 at 1:46 pm
  6. Reply June 1, 2012 at 5:16 am
    • Allison Stuart

      Thanks Vladimir — it has been added to the showcase. Great work!

      Reply June 1, 2012 at 11:07 am
      • Ledevil

        Thanks a lot dear Illona and Thanks a lot dear Allison.
        Thanks your BEST community.
        Kind Regards

        Reply June 1, 2012 at 4:46 pm
  7. Miša

    One of mine, it was for: “A division of the American Bible Society, Shift (also known as “Project Shift”) is a movement to engage the disconnected or disinterested in the grand story of God.”


    To be honest, CH was decided to for 3D logo concept, which was very strangely to me. He got bad copy of Pepsi or Ericson logo for “Bible Society”, that concept is inappropriate to the business You will agree with me i think. But ok, what could I do? :)

    Reply June 1, 2012 at 5:56 am
    • Allison Stuart

      Thanks Misa, it has been added! It looks polished and I like the “shift” motion your created with the backwards S. :)

      Reply June 1, 2012 at 11:10 am
      • Miša

        Thanks Allice, I appritiate it.

        Reply June 1, 2012 at 11:13 am
  8. Miša

    Btw nice post Illona, thank You,

    Also, there are some nice examples here.


    Reply June 1, 2012 at 6:06 am
    • Allison Stuart

      Nice examples Misa… we love when designers share roundups such as these.

      Reply June 1, 2012 at 11:12 am
  9. Muhammad Shahbaz

    Here is my one entry into logo contest

    Reply June 1, 2012 at 10:49 am
    • Allison Stuart

      Woof woof! Thanks for the share. ;)

      Reply June 1, 2012 at 11:12 am
  10. Andrei Cosma

    Here is an entry of mine for a client that wanted a logo for a bar-restaurant…with an unusual name.


    Reply June 1, 2012 at 11:44 am
    • Allison Stuart

      I love it! And such an original name. ;) It has been added… awesome work.

      Reply June 1, 2012 at 12:08 pm
      • Andrei Cosma


        Reply June 1, 2012 at 1:07 pm
  11. Akhilesh khajuria

    please allison i am a beginner i tried to give 3d effects to text bt i am not able to do it properly will u post a little tutorial or something like a guide for that i use inkscape checkout

    Reply June 1, 2012 at 1:09 pm
    • Allison Stuart

      Hi! I will definitely make a tutorial about 3D effects… just for you. ;) I will also send you a few articles when I find them — there are a lot of tutorials out there on the subject. Cheers and keep up the great work!

      Reply June 1, 2012 at 4:12 pm
    • Allison Stuart

      P.s. really work on shadows and highlights… that would be a great place to start for 3D effects.

      Reply June 1, 2012 at 4:12 pm
  12. Jason Aiken

    Wow – great shares!

    I love hangover – fantastic :)


    Reply June 1, 2012 at 2:32 pm
    • Andrei Cosma

      Thank you Jason, that means a lot to me :)

      Reply June 1, 2012 at 3:33 pm
  13. Illona

    Thank you for all the awesome shares!!!

    Reply June 1, 2012 at 3:19 pm
  14. Reply June 1, 2012 at 4:17 pm
  15. asamanis

    masbro!!!! nice!

    Reply June 1, 2012 at 9:57 pm
  16. Ace99

    Prowd for the logo..not even in the finals…:-)

    Reply June 2, 2012 at 3:25 am
  17. Lutu

    This one i did for open networking lab that was unfortunately refunded: http://lutunicolae.daportfolio.com/gallery/685045#13

    Reply June 2, 2012 at 4:34 am
  18. Art

    Designers are amazing

    Reply June 2, 2012 at 6:33 pm
  19. hantoko

    viva typography! :)

    Reply June 3, 2012 at 5:59 pm
  20. Limitless Creativity

    I did this one for a special events management company.

    Reply June 5, 2012 at 12:07 am
    • Allison Stuart

      Thanks for the share :)

      Reply June 5, 2012 at 9:40 am
  21. Annie

    I liked most of the logos alot….I wanted to know what software most of these designers ues for designing logo…….I use coreldraw because I think its a best vector graphics software, bt the problem lies with the color effect it gives later……Please help me with this….

    Reply June 5, 2012 at 11:35 am
  22. neha

    to be honest please add this .

    Reply June 14, 2012 at 4:25 am
  23. Dipti Innovation

    very nice collection. I love it.

    Reply February 11, 2013 at 11:20 pm
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