Vino!: beautiful and unique wine label design

We’ve tapped the vibrant world of beer label design, and now the time is ripe to uncork its close but unique cousin: the wine label. While connoisseurs will require little more than the region, vineyard and vintage to know what is worth drinking, the average consumer often relies on his or her eyes. An outstanding design — one that not only causes the bottle to leap off the shelf but also promises to be an attractive addition to the table — can be the deciding factor.

While the traditional wine label — stately, text-based, off-white — will always have appeal, we are more interested in the designs that go bold. For example, ones that run with:


Aiming for something clean, fun and interactive to convey the concept of leisure and relaxation, designer Dorian went for a word search puzzle in his design for El Buscador (“The Searcher”), by Spanish producer Finca de la Rica (above). Boarding Pass Shiraz (below) uses the template of a boarding pass to contain the wine’s typical information (year, type, etc.). Complete with a luggage tag on the neck and “emergency” instructions on back, the bottle suggests the allure of imported wine in a smart, amusing and unconventional manner.


No one ever said a wine label must confine itself to being a regular, rectangular band. With all that bottle space to conquer, it is no wonder designers have begun to expand in the name of manifest destiny. Mash‘s design for Boxhead Shiraz fills the space with an uneven pile of graphic boxes. The boldly modern, geometric design by Adrian Gilling for the below (right) Malbec stretches the whole length of the bottle’s main body.


Wine may only come in about three colors, but there’s no reason this must be true of labels. Meeta Panesar‘s tribute to the Op Art movement, for Albers Winery (above), is alive with vibrant, geometric patterns. The rainbow label for Zull‘s Lust & Laune rosé (below) signals that this fragrant wine belongs on the table, not in the cellar.


And of course we must not overlook the dozens of attractive, unique wine label designs by 99designers! Here are some of our recent favorites:

Design by lugosi

Designs by agencymatic and antgame

Design by electr0nika

Design by electr0nika

Design by timall68

Seen great wine labels lately? What does it look like?

Alex Bigman is liaison to 99designs' awesome community of graphic designers. He is a recent grad of UC Berkeley, where he studied history of art and cognitive science.
Alex Bigman
View all posts by Alex Bigman
Alex's website


  1. Steve Harwood

    Thanks Alex for sharing this awesome collection of creative wine bottle label designs. Some really unique and amazing styles in there, a great varied sample too from the more reserved, clean and modern designs to fresh colourful interesting styles. The El buscador and penguin designs are minimalistic but at the same time very effective while the clearly & sweeney one makes clever use of shapes within shapes. Again cheers for this great post, certainly provides much design inspiration, good work!

    Reply April 18, 2012 at 12:49 am
  2. Caryn

    These are terrific! Thanks for the share

    Reply April 18, 2012 at 5:25 am
  3. Ganriel

    Meeta Panesar‘s Zull Lust & Laune design is very close to Bulgarian wine label design Tcherga. Design of Tcherga label was created back in 2004, you can see picture of design here:

    Reply April 18, 2012 at 7:01 am
  4. antgame

    It is an honor for me to be here!
    Thank you!

    Reply April 19, 2012 at 1:28 am
  5. Jason Aiken

    Great designs – love the 3 headed dragon from lugosi!

    Reply April 19, 2012 at 9:27 am
  6. David Graves

    That ‘Spanking Bottom’ design is freaking classic. Rarely do I buy a wine based on the label anymore, but I’d make an exception if I saw that wine at the shop.

    Reply April 19, 2012 at 7:10 pm
  7. Lugosi

    Awesome collection Alex, It is an honor for me to be here too!
    Thank you Jason, I’m happy you like it :)
    Bests to all.

    Reply April 28, 2012 at 9:23 am
  8. Kevin Cole

    Probably based on my love of word-based puzzles, El Buscador has my attention! :) As to others that impress me, I confess to prejudice: My wife is a wine label designer with north of two dozen labels out and another dozen coming over the next nine months:

    Reply April 30, 2012 at 10:39 am
    • Allison Stuart

      Oh wow – she has some really great stuff! Thanks for the share :)

      Reply April 30, 2012 at 11:46 am

Leave a comment