Can you have too much of a good thing? Eat too much cake and you might get sick. Exercise too much and you might hurt yourself. Listen to the same hit song over and over – you’ll never want to hear it again. The same goes for graphic design. The following article illustrates what NOT to do: these overdone and overused logos show that too much of a good thing can quickly become something awful.
If overdone design were a brand, its poster child would be the “V-Man.” This gender neutral humanoid comes back over and over again in different shapes and sizes. The notorious V-people come in packs, flocks, and families, child and adult sizes. Health, social media and other service oriented businesses are ripe for the V-man trap, but don’t be fooled – there are many ways to represent these businesses without giving into the clutches of the V-people.
Globes, both the 2-D and 3-D versions, are also dangerous territory. Used over and over again in different forms, with different letters, swooshes and arcs, the globe falls of short of giving a brand the unique feel that quality graphic design should.
These travel company logos avoid those pitfalls and show that the global theme can be implemented uniquely:
There is a host of other overdone and overused designs that should be avoided. The ones displayed here have a variety of characteristics but all share the same shortcoming: they simply do not have the individuality and emotional characteristic of excellent logo design.
Marketing and communications companies often are represented by some of those overdone designs. On the other hand, the two designs below show how a little bit of creativity can turn a boring concept into something unique:
Graphic design isn’t about using empty, overused symbols! It is about giving life to a client’s vision, creating something with a conceptual purpose – building a brand. It’s about applying your talents to create design that a client couldn’t get anywhere else. Before starting your next project, keep in mind that the more original your work is, the more value you give to the client and the more you stand out from your peers.