Update: redesign the GAP logo

Wow… what a response!

3 days ago we put out a call to help redesign the GAP logo, and the community has responded in a massive way, with over 3200 logos submitted as of writing!

We’ve been absolutely blown away by the level of enthusiasm and participation shown, not to mention the talent – we bet GAP would love to get their hands on many of these!

With so many exceptional logos having been submitted already, we’ve decided to reduce the contest length. The community contest will now be ending in just under 24 hours time, so if you’re still working on your idea please make sure to get it in soon!

Remember, this is a contest that 99designs has sponsored for the benefit of the community. While we have put up a $500 prize for the winner, the main reason we decided to run this project was to create a little fun!

Every design will be star rated by one of our team members and then we’ll select a shortlist for the community to vote on. The winning design won’t be chosen by 99designs – it will be chosen by our entire design community!

If you haven’t received a rating yet, please be patient, we’ll get to your design soon. If you haven’t submitted a design yet check out the GAP logo design contest now.

Thanks again to everyone for supporting our community initiative so strongly. Look out for the upcoming poll and we hope you guys have as much fun voting as you did designing!

Kristen Holden
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Kristen's website


  1. nugra

    i am ready

    Reply October 12, 2010 at 9:53 am
  2. iMagdy

    Is is true that GAP is turning for the original logo and not going to redesign their logo not anymore?

    From Mashable:
    Gap has announced on its Facebook Page that it is scrapping its new logo design efforts, acquiescing to a torrent of criticism coming primarily from Facebook and Twitter users.

    Last week, Gap unveiled a new logo, one it called “a more contemporary, modern expression.” The retailer’s customers were not so thrilled about the change, and Gap decided to ask users for their logo design ideas instead. However, that course of action has now been reversed, as well.

    “Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback,” the company said on its Facebook Page. “We only want what’s best for the brand and our customers. So instead of crowdsourcing, we’re bringing back the Blue Box tonight.”

    According to Gap, the original logo will make its return “across all channels.”

    The backlash against Gap’s new (and now defunct) logo was intense. Beyond the thousands of tweets and Facebook status updates deriding its design, people found other creative ways to protest the new logo. A fake Twitter account has gathered thousands of followers, and Gap logo generators have quickly gone viral.

    While social media wasn’t the only reason that Gap felt compelled to revert to the old logo, it definitely was a major factor. Social media mobilized and spread the word about the logo change. In this case, the company listened to its customers and avoided a consumer backlash of Tropicana proportions.


    Reply October 12, 2010 at 5:34 pm
    • Jason Aiken

      That is what I have heard.


      Reply October 12, 2010 at 5:36 pm
  3. George thee

    Great hoax to boost brand interest and im sure sales, I applaud the ad agency involved. Embarrassing for Terry Laird though…

    Reply October 12, 2010 at 8:38 pm
  4. Scotty D.

    It looks like 99designs’ plan to pay a whopping $500 for one of the 4000+ logos submitted, so that they could turn around and try to sell it to GAP for megabucks failed. Too bad 99designs staff, and too bad to the 4559 entries that won’t be paid a dime for their hard work. Isn’t crowdsourcing great! haha

    Reply October 14, 2010 at 5:22 am
    • Jason Aiken

      Yeah totally – and it was such a good plan too.

      Oh well – I guess it’s back to the drawing board for me and the rest of the evil geniuses over here.

      Nice try Scotty.

      Reply October 14, 2010 at 7:03 pm
    • Anthony

      99designs is still getting their money’s worth. By making the voting system use the Facebook Like button, they’ve turned it into a popularity contest based on how many contacts the designer has.

      Couldn’t have just let the design community vote on it?!?

      Reply October 15, 2010 at 7:09 am
  5. RedLogo

    Gap logo in BBC news:

    Reply October 14, 2010 at 3:25 pm
  6. Webdesign Hamburg

    Yes, visit the link of BBC news

    Reply October 15, 2010 at 6:25 am
  7. John Harris

    Interesting move! Lets see whats the final outcome be

    Reply October 15, 2010 at 11:08 am
  8. Marie

    So is there still going to be a poll on this contest or what?

    Reply October 15, 2010 at 11:26 am
    • Anthony

      Yes Marie. The poll is based on the Facebook Like button. Whichever design gets the most “Likes” will win the contest. This is disappointing to me because it changes it to a popularity contest based on how many people/friends you can get to vote for your design. I think the poll should have been for designers only.

      Reply October 15, 2010 at 4:59 pm
      • UrbanPicture

        I fully agree with you!

        Reply October 15, 2010 at 7:15 pm
  9. pegatinas

    I agree as well. Just who has the most friends or aliases. There is a design now that is sub-par under anyone’s standards. The design can be fixed by using all caps but the design is using upper/lower case and the designer is trying to center the characters vertically. It just don’t work. But it has the most votes, I believe, with 63 as of Friday night Pacific Standard Time.

    I was going to vote for a design that I liked. It only has 1 vote so far. But I didn’t feel like logging into facebook which I rarely use.

    Good luck with the contest and its outcome!

    Reply October 16, 2010 at 5:08 am
  10. Jasmina

    With this way of progress, I think that GAP has made the right decision by bringing the old logo back !!!

    Reply October 16, 2010 at 8:21 am
  11. pixel

    how to upload my logo of gap?

    Reply October 18, 2010 at 3:02 am

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