The power of crowdsourced design for startups and entrepreneurs

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Branding a Startup with 99designs.com

Here is a brief conversation I had with Dharmesh Shah, co-founder of HubSpot and OnStartups, about the benefits of using 99designs.com to help solve the problem of early branding for startups.

What brought you to 99designs.com

What brought me to 99designs is that I was pissed off at Logoworks. This is my 3rd startup and I am an investor in 9 other startups – and the early branding of a startup is always a problem. I used to go to Logoworks because it had a fixed price and I liked the workflow, but the last 4 projects I had run – the creativity involved in the early mockups was just not there. I just didn’t like the stuff that came out of the process.

I was like – well this kinda sucks… I want more creative input into this thing – so that’s what I was trying to do. I just want more creative ideas – so I found 99designs.

How has your experience been with 99designs?

It went really well. What’s interesting is that there’s good news and bad news. I had lot’s of submissions – almost too many submissions. But the great news is that you filter through those and there was stuff that I could play off of.

It was like…well that’s creative, that’s something I could not have pulled off on my own… and that’s something that a single individual even if I hired them at 20x the price I would have no guarantee that the actual outcome would have been anywhere near the same.

That’s the power of crowdsourcing – it works for that kind of a problem.

 

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Jason Aiken is the Community Director of 99designs.