The Wedding Photographer

Nicholas Critelli from Mississippi is a professional wedding and portrait photographer committed to producing beautiful, timeless and evocative images of his clients’ special day. Having grown up with a parent who worked for Kodak and a childhood love of photography, it’s not hard to believe that he started his career as a photographer at a very young age. With 15 years experience as a photojournalist and commercial photographer behind him, Nicholas finally decided to strike out on his own and start his own wedding photography business.

Nicholas is a consummate professional, and takes his job very seriously: “I consider it an honor to be an official witness on a couples special day.” He understands that taking beautiful pictures is more than just good timing and lighting. He takes pride in understanding the flow of a wedding and anticipating things before they happen, capturing images that tell a story and becoming part of a family’s history.

Situation

Having been in the photography industry his entire working life, Nicholas decided it was time to solidify his own personal brand. He launched a design contest at 99designs.  He was looking for a logo that represented him best after a number of unsuccessful attempts working with individual designers.

“I chose 99designs because of my past experiences with designers. I’ve spent inordinate amounts of time vetting potential designers and graphic artists only to be let down by my final choice. Having the option to present my brief to a collective of designers, and having them compete for my business in an efficient and easy to use manner appealed to me from the jump.”

Solution

“Getting the design competition up and running was about as simple as it could be. I had pretty clear vision of what I wanted so it didn’t take me long to put my design brief out there.”

After looking through our designer blog, Nicholas decided to invite some of our top designers to his contest, and saw almost immediate results. While he was very impressed by the work of one designer in particular, he kept the contest open to accept a wide variety of designs. In the end he received, funnily enough, exactly 99 designs. Ultimately, Nicholas awarded the designer whose work he had initially liked: a simple yet elegant script logo that had caught his eye.

“The feedback I’ve received from friends and family, several of whom are in my target demographic, has been very positive…it will help my business appear as elegant and sophisticated as I’d hoped.”

Final Facts

Customer: Nicholas Critelli

Need: A simple and elegant yet sophisticated logo for a high end boutique wedding and portrait photography business

Design Entries: 97

Cost: $325

Website: www.nicholascritelli.com

Sheamus works for 99designs as an Account Manager and crowdsourced graphic design expert out of our Melbourne office. In his time off you'll find him writing freelance, taking in the city's vibrant live music scene and trawling second hand stores for old Sega games.

1 Comments

  1. Nicholas Critelli

    99designs provides access to great designers worldwide, it’s one of the single best online services I’ve ever used.

    Reply November 28, 2011 at 2:21 pm

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