The Creative Entrepreneur

Design inspiration and tips to help you grow your business

How to create a simple brand style guide

When it comes to branding, consistency is key. From customer service interactions all the way down to Twitter avatars; consistency breeds familiarity. And that means stronger connections to your brand. The easiest way to keep things visually consistent, especially as your business grows, is through a brand style guide. Sure, some style guides can rival... Read More

March 24th By

Turning rebranding failures into teachable moments

Let’s face it, rebranding is a big risk. It’s a risk that companies take for one of several reasons — either they are moving in a bold new direction (Verizon quite successfully cut its umbilicus to Ma Bell as it moved into the 21st century), or they are trying to shed a negative association with... Read More

March 21st By

99designs hosts Chefrunde Studytour USA!

99designs had the opportunity to host Chefrunde Studytour USA this week in our San Francisco office, and boy, did we have a blast! 99designs CEO, Patrick, and Chefrunde Studytour USA guests Chefrunde Studytour USA connects editors and executives from Germany’s leading media companies (magazines, newspapers, websites, publishers) with tech companies in Silicon Valley and San... Read More

March 19th By

Beer label infographic: 3 ingredients for a design that hops off the shelf

The craft brewing industry is booming, and with no signs of slowing down, we decided to help your beer stand out from the colorful crowd. Check out our newest infographic highlighting three key ingredients that brewers (and home-brewing aficionados alike!) should keep in mind when crafting that perfect label.   Design by mnoriega  Cheers!  

March 16th By

Feeling lucky? Customize your logo for St. Paddy’s Day

St. Patrick’s Day is fast approaching! If you’re in the mood to party, why not customize your logo to celebrate the day? Our good friends at Swiftly have got you covered. In less than one hour, they can add gold coins, shamrocks, clovers, leprechauns, and many other treats to get you in the spirit (and maybe... Read More

March 12th By

Tips from SXSW: Your full guide to trade show success

Thousands of creative innovators are gathered in Austin, Texas for the annual South By Southwest Conference. We couldn’t be happier to be in on the excitement! Are you planning to attend a trade show this year? Whether it’s your first or fortieth, here are trade show tips for small businesses we’re using ourselves at SXSW... Read More

March 10th By

Be Pinteresting: How to grow your brand using Pinterest

Pinterest – the social media network where users can create digital pinboards of images they find inspiring – is an odd duck in the social media field. Unlike other social media networks, usage didn’t spread from the coasts in – quite the opposite, in fact. Users are 80% women with a high percentage coming from... Read More

March 7th By

Style matters – choosing the right logo style for your brand

The late director/actor Orson Welles once said, “Create your own visual style… let it be unique to yourself and yet identifiable for others.”  When considering a design style for your corporate logo, you may want to use these words as a milepost — especially when you consider how easy it can be to get lost... Read More

March 5th By

9 tips for choosing the best social media page design

What’s the status of your social media page design? Whether you’re looking at Facebook, Twitter, Google+ or any of your other accounts, remember that your profile picture, cover image and background images are opportunities to communicate your brand. Luckily, designers can help you put your best face forward. Before you launch a contest for some eye-catching... Read More

February 28th By

5 ways to develop brand recognition

In today’s competitive marketplace, it’s all too easy to get lost in the noise. So how can you ensure that your brand stands out? And how can you increase the odds that each first-time customer will turn into a repeat business for your company? While there are certainly no guarantees, there are a few simple... Read More

February 26th By

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