The Creative Entrepreneur

Design inspiration and tips to help you grow your business

Choosing the perfect color palette for your brand

So you’ve got a solid logo design that’s clear, reproducible and eye-catching. Now it’s time to think about color. Color — and what each color group can symbolize — plays a major role in human perception, and therefore influences customer intentions. The right color combination can highlight your business’s strengths and draw customers to you,... Read More

February 24th By

Bold new ink: 4 tattoo design tips from Giulio Rossi

You might not think a successful corporate logo and a mind-blowing tattoo have much in common — but from a design perspective, they cover much of the same territory. We recently had the chance to talk with Giulio Rossi, a digital illustrator and 99designer living and working in L’Aquila, Italy. His expertise as a graphic... Read More

February 19th By

How modern matchmakers mean better business

It’s Valentine’s Day, which means couples everywhere are celebrating their connections with decadent truffles, lavish bouquets and heart-shaped everything. There’s a new phenomenon of connections happening online, with entrepreneur-minded couples celebrating something else: better business. The modern matchmaker Online companies of all types are now playing the role of matchmaker. First, there’s the obvious ones... Read More

February 14th By

Happy Valentine’s Day from Team Swiftly

The countdown to Valentine’s Day is officially on! If you’re stuck on how to tell someone how much they mean to you, why not let a custom design say it for you? Our friends at Swifty are loving all the possibilities, as you can see below. They can help you create a hilarious meme to... Read More

February 12th By

What is branding, anyway?

Branding. Coca-Cola does it, of course. Entire countries do it. Wedding planners too. And if you’ve got a logo, you do it. Right? Wait a sec. What is branding, anyway? How is it different from your logo? What about your identity? And how does that all differ from marketing? With so many terms being used... Read More

February 10th By


Build a stand-out brand by communicating with color

We’ve long been told that color influences our mental state. This science of color as a result, has been used by many marketers to determine how to best apply color to branding. A color palette is one of the most significant parts of a logo design or branding scheme, and choosing the right one will help you convey... Read More

February 3rd By

4 business resolutions you can keep

Resolutions — each New Year we make them. But when it comes to optimizing your small or medium-sized business, the hectic demands of day-to-day operations often mean that the most reasoned and well-intentioned resolutions take second stage. And let’s face it, we’re a month into 2014 and we probably abandoned most resolutions altogether. Here we’ll... Read More

January 31st By

5 SMB marketing priorities to get ahead in 2014

With January coming to a close, marketers around the world are scurrying to wrap up their plans for the new year. It’s time to forget about those marketing mishaps from last year and focus on the success ahead. So, what should marketers prioritize in 2014? These 5 small business marketing tips should help you to... Read More

January 28th By

15 descriptive design words you should know

Designers tend to pride themselves on being “visually oriented” — and rightly so. That need not mean that you can’t describe your wishes, however. Being able to verbally describe your work to a designer throughout the feedback process is an indispensable skill. Here we’ve come up with fifteen very useful, high-level design words that any... Read More

January 26th By