The Creative Entrepreneur

Design inspiration and tips to help you grow your business

Happy Valentine’s Day from Team Swiftly

The countdown to Valentine’s Day is officially on! If you’re stuck on how to tell someone how much they mean to you, why not let a custom design say it for you? Our friends at Swifty are loving all the possibilities, as you can see below. They can help you create a hilarious meme to... Read More

February 12th By

What is branding, anyway?

Branding. Coca-Cola does it, of course. Entire countries do it. Wedding planners too. And if you’ve got a logo, you do it. Right? Wait a sec. What is branding, anyway? How is it different from your logo? What about your identity? And how does that all differ from marketing? With so many terms being used... Read More

February 10th By

Build a stand-out brand by communicating with color

We’ve long been told that color influences our mental state. This science of color as a result, has been used by many marketers to determine how to best apply color to branding. A color palette is one of the most significant parts of a logo design or branding scheme, and choosing the right one will help you convey... Read More

February 3rd By

4 business resolutions you can keep

Resolutions — each New Year we make them. But when it comes to optimizing your small or medium-sized business, the hectic demands of day-to-day operations often mean that the most reasoned and well-intentioned resolutions take second stage. And let’s face it, we’re a month into 2014 and we probably abandoned most resolutions altogether. Here we’ll... Read More

January 31st By

5 SMB marketing priorities to get ahead in 2014

With January coming to a close, marketers around the world are scurrying to wrap up their plans for the new year. It’s time to forget about those marketing mishaps from last year and focus on the success ahead. So, what should marketers prioritize in 2014? These 5 small business marketing tips should help you to... Read More

January 28th By

15 descriptive design words you should know

Designers tend to pride themselves on being “visually oriented” — and rightly so. That need not mean that you can’t describe your wishes, however. Being able to verbally describe your work to a designer throughout the feedback process is an indispensable skill. Here we’ve come up with fifteen very useful, high-level design words that any... Read More

January 26th By

4 design predictions for 2014

Boy, was 2013 a fun year for branding nerds. From art museums to operating systems, we saw some truly bold and risky design moves – some of which paid off, others of which crashed and burned at an epic scale. Looking at the trends that gained traction in 2013 also gives us an idea of... Read More

January 16th By