The Creative Entrepreneur

Design inspiration and tips to help you grow your business


Build a stand-out brand by communicating with color

We’ve long been told that color influences our mental state. This science of color as a result, has been used by many marketers to determine how to best apply color to branding. A color palette is one of the most significant parts of a logo design or branding scheme, and choosing the right one will help you convey... Read More

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4 business resolutions you can keep

Resolutions — each New Year we make them. But when it comes to optimizing your small or medium-sized business, the hectic demands of day-to-day operations often mean that the most reasoned and well-intentioned resolutions take second stage. And let’s face it, we’re a month into 2014 and we probably abandoned most resolutions altogether. Here we’ll... Read More

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5 SMB marketing priorities to get ahead in 2014

With January coming to a close, marketers around the world are scurrying to wrap up their plans for the new year. It’s time to forget about those marketing mishaps from last year and focus on the success ahead. So, what should marketers prioritize in 2014? These 5 small business marketing tips should help you to... Read More

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15 descriptive design words you should know

Designers tend to pride themselves on being “visually oriented” — and rightly so. That need not mean that you can’t describe your wishes, however. Being able to verbally describe your work to a designer throughout the feedback process is an indispensable skill. Here we’ve come up with fifteen very useful, high-level design words that any... Read More

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4 design predictions for 2014

Boy, was 2013 a fun year for branding nerds. From art museums to operating systems, we saw some truly bold and risky design moves – some of which paid off, others of which crashed and burned at an epic scale. Looking at the trends that gained traction in 2013 also gives us an idea of... Read More

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Top 9 at 99: December 2013

December can be a tough time for design. So many distractions with holidays, friends, families, family pets, etc. But our designers did not let this get in the way of great creative work! Presenting the Top 9 at 99 from December — a mix of creative work, with plenty of character. Review their colorful pieces... Read More

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How to know what files you need from your designer

So you’ve arrived upon a logo that you love and you’ve chosen a color palette. Now you just need to get an image file from your designer and you’re done, right? Not quite. What are these design files? There are a range of file types, each with strengths and limitations. Knowing exactly what files and... Read More

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