Turning rebranding failures into teachable moments

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Let’s face it, rebranding is a big risk. It’s a risk that companies take for one of several reasons — either they are moving in a bold new direction (Verizon quite successfully cut its umbilicus to Ma Bell as it moved into the 21st century), or they are trying to shed a negative association with […]

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99designs hosts Chefrunde Studytour USA!

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99designs had the opportunity to host Chefrunde Studytour USA this week in our San Francisco office, and boy, did we have a blast! 99designs CEO, Patrick, and Chefrunde Studytour USA guests Chefrunde Studytour USA connects editors and executives from Germany’s leading media companies (magazines, newspapers, websites, publishers) with tech companies in Silicon Valley and San […]

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Beer label infographic: 3 ingredients for a design that hops off the shelf

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The craft brewing industry is booming, and with no signs of slowing down, we decided to help your beer stand out from the colorful crowd. Check out our newest infographic highlighting three key ingredients that brewers (and home-brewing aficionados alike!) should keep in mind when crafting that perfect label.   Design by mnoriega  Cheers!   […]

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Feeling lucky? Customize your logo for St. Paddy’s Day

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St. Patrick’s Day is fast approaching! If you’re in the mood to party, why not customize your logo to celebrate the day? Our good friends at Swiftly have got you covered. In less than one hour, they can add gold coins, shamrocks, clovers, leprechauns, and many other treats to get you in the spirit (and maybe […]

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Tips from SXSW: Your full guide to trade show success

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Thousands of creative innovators are gathered in Austin, Texas for the annual South By Southwest Conference. We couldn’t be happier to be in on the excitement! Are you planning to attend a trade show this year? Whether it’s your first or fortieth, here are trade show tips for small businesses we’re using ourselves at SXSW […]

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Be Pinteresting: How to grow your brand using Pinterest

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Pinterest – the social media network where users can create digital pinboards of images they find inspiring – is an odd duck in the social media field. Unlike other social media networks, usage didn’t spread from the coasts in – quite the opposite, in fact. Users are 80% women with a high percentage coming from […]

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Style matters – choosing the right logo style for your brand

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The late director/actor Orson Welles once said, “Create your own visual style… let it be unique to yourself and yet identifiable for others.”  When considering a design style for your corporate logo, you may want to use these words as a milepost — especially when you consider how easy it can be to get lost […]

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9 tips for choosing the best social media page design

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What’s the status of your social media page design? Whether you’re looking at Facebook, Twitter, Google+ or any of your other accounts, remember that your profile picture, cover image and background images are opportunities to communicate your brand. Luckily, designers can help you put your best face forward. Before you launch a contest for some eye-catching […]

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5 ways to develop brand recognition

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In today’s competitive marketplace, it’s all too easy to get lost in the noise. So how can you ensure that your brand stands out? And how can you increase the odds that each first-time customer will turn into a repeat business for your company? While there are certainly no guarantees, there are a few simple […]

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Choosing the perfect color palette for your brand

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So you’ve got a solid logo design that’s clear, reproducible and eye-catching. Now it’s time to think about color. Color — and what each color group can symbolize — plays a major role in human perception, and therefore influences customer intentions. The right color combination can highlight your business’s strengths and draw customers to you, […]

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