Customer Blog

A great logo quivers on the page. Its component parts at once complement and contrast, creating a slight tension that makes the whole look as though it is about to leap right off the screen. The key to achieving this effect is good composition, and as with all things that appeal to our senses, this …

Creating a business website from scratch is a little daunting for novices who don’t know the first thing about how the process works. (If that sounds like you, trust us, you’re far from alone!) But getting up and running online is not only vital to marketing your business or selling your product,  it’s not nearly …

Few designs flop harder than ones that attempt to be playful, but end up reading like a still life. Avoid this. If you’re looking for a logo on the fun/playful side of the spectrum, you must insist on a sense of dynamism – movement, action, “pop” (just keep this last word out of your brief; …

For contest holders who haven’t quite pinned down what design elements they’re seeking in a design – “I’ll know it when I see it!” is a refrain we often hear – a good starting point is to simply describe what your company does and what you hope to communicate. After all, as with solving any problem, …

“Don’t judge a book by its cover!” That’s what my mother always used say when I headed into a new situation filled with people I didn’t know. And she’s right – when it comes to people, first impressions are often misleading. But when it comes to actual books, adhering to my mom’s advice is a …

Many graphic designers have a tool in their creative arsenal that aids in creating fantastic designs quickly: stock imagery. Stock images are all over the place – in online ads, corporate websites, highway billboards, you name it – although chances are, you haven’t really thought much about it. Think back to the last ad you …

You’ve drafted your design brief, proofread it twice, crossed your t’s and dotted your i’s. It looks solid to you (naturally – you wrote it!), but will it speak to the dozens of designers who will soon be seeing it? Here’s an exercise that may prove illuminating: extract only the adjectives from your brief and compile them …

Many of us at 99designs are wine enthusiasts – but experts? Hardly. So when browsing the wine section at the local liquor store, we pay less attention to vintage and varietals and far more attention to the labels. Are they quirky? Sophisticated? Fun? Do they promise fabulous sipping experiences? With so many bottles to choose from, …

If you’re new to 99designs, you may not yet know about one of our customers’ very favorite features: the poll! At any point during the entry submission contest, contest holders can create a poll featuring up to eight designs and invite anyone they like to weigh in by rating designs on a 5-star scale and …

Boring. Tired. Uninspired. You wouldn’t use any of these words to describe your business, would you? Take a moment to ask yourself what you do want your logo to say about you and your company. And then read on as we share three tips that will help ensure your winning logo conveys what you want …