8 tips for high-converting landing page designs

An effective landing page design is crucial to a business’s digital marketing strategy. A landing page is your business’s virtual storefront – built for the purpose of attracting prospects to your product or service and (hopefully) converting them.  The single most important goal of every landing page is conversion. Every design element is there to invite users... Read More

May 19th By

Why a brand is more than just a logo

The Logo Is Something Logos are important communication tools. As consumers, we immediately recognize the iconic logos that surround us: McDonald’s golden arches, Starbucks’ mermaid, Apple’s silver apple. They all create unique and instant associations in our minds. The true power of a brand, however, comes not just from a logo but even more from... Read More

May 12th By

Your ultimate cheat sheet to Facebook design

With the roll-out of our new Facebook contest category and the growing importance of social media design overall (80% of American companies are reportedly on Facebook!), we thought it was about time to focus on the different elements that make up Facebook design so you can take advantage of the social media beast. In this article,... Read More

May 5th By

5 signs your logo needs a redesign

Is your logo working to promote your business, or is it lagging behind? Here are a few signs that your business needs a logo redesign. Your company expands It seems like yesterday that you first opened your doors. Now you’re adding products and services, and maybe even thinking about moving into a bigger space. Redesigning... Read More

May 4th By

7 examples of web and logo redesign done right

Your company’s logo is its way of showing the world what you’re offering to sell or do. It creates recognition for your products and services, and it can make your products quickly identifiable. While usually this is a good thing, sometimes a logo or web design can miss the mark. However, a redesign is effective if you want... Read More

April 23rd By

Four key pillars to great web design

These days, everyone has a website, from big name brands to your eight-year old neighbor selling Girl Scout cookies. Now that it seems like people are going to the Internet to solve all of their problems, having a website has become a must-have for most businesses. However, even savvy business owners struggle to get the... Read More

April 20th By

Old school vs. new school marketing: Which is best for your business?

The Internet has changed the way we do things. It has become our encyclopedia and our shopping cart, our healthcare consultant and our telephone, our banker and our arcade. One of the things that has changed most profoundly over the past two decades is the way goods and services are marketed. One can purchase almost... Read More

April 17th By

DIY or DFM? Knowing when to hire a professional

For today’s small business owner, efficient allocation of resources is an essential skill. Some tasks and projects you can handle in-house, while others require the assistance of an outside professional. When it comes to graphic and web design, it can be tempting to say, “I can do that myself.” And while a do-it-yourself approach may... Read More

April 10th By

7 Hallmarks of emails that get a response

The “ding” from my phone that tells me I’ve received an email is the 21st century’s version of Pavlov’s bell. Yet 80% of the time, once I see the subject line of a given email, I navigate away without even opening the message. And I’d venture to bet you often do the same. But as a... Read More

April 8th By

Adding a jolt to your day: Coffee shop logos

If there’s one thing that people are passionate about, it’s their morning coffee. We know this: people who love coffee have strong feelings about the coffee they drink and where it comes from. Brand loyalty is very strong not only for the types of beans people brew, but also for the roasters and cafes that they... Read More

April 3rd By

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