5 pro-tips for launching your brand internationally

“Think globally.” The phrase has become a banner headline for marketers in the information age. But before you launch your brand internationally there are some key issues to consider. Here we’ll review some of the essentials to remember when taking your brand to the next level. 1. Do Your Homework When considering potential markets, don’t... Read More

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Summer doldrums? Discover 5 ways to refresh your brand

Summer is a time when business slows and you get a chance to make some of the changes you’ve been postponing. Maybe it’s time for a full brand reboot, a quick refresher, or just a few tweaks. Whatever the pick-me-up your brand needs, summer can be the perfect time to reposition yourself to meet future... Read More

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Entrepreneurship meets design: Your June tips from 99U

In honor of our shared number, we’re teaming up with 99U once a month to bring you some of their best articles and insights. This time around we’ve handpicked articles to inspire and help boost your professional momentum. Learn how to attract more visitors to your website, build connections, and find out the many truths about the future... Read More

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Designing for navigability: 3 big wins… or epic fails

There’s a very simple and overarching principal that governs website navigability: Give visitors a reason to stay, and whatever you do, don’t give them a reason to leave. There are few more surefire ways to alienate visitors to your site than poor navigability. So when designing for ease of use, keep in mind the first-time... Read More

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Getting the most from your app icon design

We’ve all heard the phrase, “It’s the little things that count.” When designing an exciting new app, of course you want to focus on the big things, like functionality and uniqueness. But what about icon design? Seems obvious enough, yet it’s a facet of app design that’s all too often given scant attention in the... Read More

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Why consistent branding is critical

Your brand is the public face of your business. Whether the primary point of contact between you and the consumer is through brick-and-mortar locations or via the web, maintenance of a consistent brand identity is essential. Conversely, weak or inconsistent branding can be disastrous. Here we’ll review the main benefits and value of consistent branding... Read More

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Infographic: Is your SMB on the road to mobile success?

Every minute, more and more people around the world are shopping, searching, and conducting business on the go. It’s no surprise then that this year’s National Small Business Week highlighted the theme “Making it big: Small Biz Success in a Mobile World.” But how quickly are small and medium-sized businesses reacting with mobile design, and... Read More

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