DIY or DFM? Knowing when to hire a professional

For today’s small business owner, efficient allocation of resources is an essential skill. Some tasks and projects you can handle in-house, while others require the assistance of an outside professional. When it comes to graphic and web design, it can be tempting to say, “I can do that myself.” And while a do-it-yourself approach may... Read More

April 10th By

7 Hallmarks of emails that get a response

The “ding” from my phone that tells me I’ve received an email is the 21st century’s version of Pavlov’s bell. Yet 80% of the time, once I see the subject line of a given email, I navigate away without even opening the message. And I’d venture to bet you often do the same. But as a... Read More

April 8th By

Adding a jolt to your day: Coffee shop logos

If there’s one thing that people are passionate about, it’s their morning coffee. We know this: people who love coffee have strong feelings about the coffee they drink and where it comes from. Brand loyalty is very strong not only for the types of beans people brew, but also for the roasters and cafes that they... Read More

April 3rd By

New webinar: How to get the best from your designer

It’s a great feeling when a designer delivers you a professional design that’s been created just for your business. But what if you want more than great? What if you want WOW? In most cases, getting to ‘wow’ is all about giving your designer the most helpful picture of your business and what you’re looking... Read More

March 31st By

5 best practice tips for online marketing

We’ve all heard the claim, “This product practically sells itself!” If only it were that easy. The fact is, no matter how functional, user-friendly, or needed a product may be, it requires deft marketing to attract enough customers to make it a winner. And in today’s competitive marketplace, design plays an important role in most... Read More

March 27th By

Good logo design in unexpected places

We’ve talked before about using your personality to inform your logo. As a society, we have expectations of certain industries, and we anticipate that the logos used by those brands will be flashy, creative or expressive. But, really, the industry in which you conduct business should have no bearing on the time and imaginative quality... Read More

March 23rd By

Florist logos: blooming with inspiration

When would you use a florist? For a wedding? Romantic gift? Graduation? Funeral? In most cases, a quest for a florist is driven by an initial emotional state—happy, sad, romantic—or because the consumer is reacting to an assumed emotional state by the recipient. Notwithstanding, a florist’s logo is more than simply advertising flowers. It has... Read More

March 19th By

Green logos: what going green means for your brand

We’ve all heard about the Green Revolution and Green Tech, but what role does green (as a color group) play in the psychology of branding and marketing? Green’s impact and symbolism As a color group, the greens are associated perhaps most obviously with plants, nature and the environment. On a more subtle level, green is... Read More

March 16th By

Yellow logos: what the cheerful color says about your brand

Branding would be a fantastically easy task if every Pantone color were genetically keyed to a specific emotional response from every consumer. But this is the real world, and building a successful brand takes a lot more than spinning a color wheel. With that said, there are some broad-strokes assertions we can make about the... Read More

March 11th By

6 common branding mistakes to avoid

Though small business owners are now fortunate to have access to cost-efficient branding resources, building an effective brand still requires some marketing know-how—including how not to look like the new kid on the block (even when you are). We’ve put together some common branding mistakes to avoid when developing your business’ brand.  1. Thinking your brand stops... Read More


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