Small and crafty: the best craft brewery labels

You’ve probably been told “don’t judge a book by its cover”—the same might go for beer, but we’re pretty sure that people do it, anyway. A small craft brewery might have the best beer in three states, but no one will take notice unless it has an eye-catching label. A craft beer label design doesn’t... Read More

March 3rd By

4 fun exercises to help define your brand personality

Whether you’re launching a new company or rebranding an existing one, you’re faced with an important challenge: defining your brand personality clearly and definitively in the mind of the consumer. One approach that many have found helpful is to think of your brand as more than a logo or a product or even a company,... Read More

February 10th By

Defining Your Target Audience: Who Are You Serving?

Being an entrepreneur inherently means being closely involved in your business. But as you choose the colors, fonts, and imagery that all play a role in your brand identity, the lines between your personal preferences and those of your ideal customers can easily blur—particularly if you lack a clear understanding of who your target audience... Read More

January 14th By


8 essential branding steps for your business

So you want to start a business? Great! You’re not alone—over six million businesses are started each year, making it crucial that your business stands out in the crowd. Branding is often overlooked by small businesses, but even though you might think your resources are better spent elsewhere, we’re here to tell you that branding is a... Read More

January 5th By

Ask entrepreneur Tim Ferriss your branding questions!

Tim Ferriss is an author, investor, public speaker, and entrepreneur in the broadest sense of the word. Having been listed as one of Fast Company’s “Most Innovative Business People” and Forbes Magazine’s “Names You Need to Know,” he is a household name. His book, The 4-Hour Workweek, was translated into 35 languages and has sold more than... Read More

December 10th By

Billboard design goes interactive

Billboards. We pass them every day on the nation’s highways and boulevards, and we accept them as commonplace and static elements of the global advertising environment. With only seconds to capture a driver’s attention and convey a message, billboard design demands the utmost in brevity, impact, and urgency. Lately, however, there’s been something of a... Read More

December 5th By

The psychology of color in web design

Color is powerful. It influences not only how people feel, but what they do. The psychology of color can help strengthen your brand, encourage sales, and even guide visitors toward specific pages or actions on your website. Studies show that people decide whether or not they like a product in 90 seconds or less and... Read More

November 21st By

6 tips for bringing your holiday greeting cards to life

Last week we published an infographic on the kinds of festive greetings small businesses send out during the holiday season. We’ve since put together a post on holiday greeting card design tips, so read up and get ready to spread some holiday cheer! A seasonal greeting card is a great way to promote your brand, connect with consumers,... Read More

November 13th By


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