When running a small business or just starting out, brand awareness can be a big objective. Without it, you will miss your key audiences like the local or trade media, professionals in the market for a job, and targeted prospects – and your fantastic product or service may go unnoticed.
Last week you may have read Erin’s post on starting a blog and be looking to start one. But hold on: you’re a busy small business owner, you don’t have time to blog every second day… right? Blogging often falls in the “nice to have” category of marketing, along with a more robust web site …
It’s all about teaching your customers to shop small: Heather shows us how to help your small business become better than the big players in your industry.
Attempting to “do it all” within your small business? Don’t know how else you can get everything done?
It’s a common predicament for the entrepreneur-minded. Heather discusses the value in finding the right people to fill the gaps.