Determine Positioning Before Branding

Branding

Whenever you ask a business about their branding they reply “Oh, we’re working on our logo.”. The problem is, branding isn’t just a logo… Erin discusses how to get your businesses branding right and to not just focus on the colours of a logo.

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Successfully Starting a Company Blog

Blog

Congratulations!  You’ve decided to create a company blog. So what comes next…? Maintaining a blog takes some work but with a little bit of preparation and some commitment you can set yourself up for great success. 1) Decide how often you can post. As a business, it’s ok if you don’t post everyday, but you do …

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Does My Business Need a Facebook Page?

facebook

Want your business to get started using Facebook? Your first inclination is probably “YES!” but let’s step back a second…
There are a few questions you should be asking yourself before you jump head first into this endeavor.

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Five Tips for Creating Your Marketing Budget

Marketing Budget

2012 is just around the corner… Is your businesses marketing budget done and ready to go for the new year?
If not, here are five pieces of great advice that will help you make sense of your marketing budget come January.

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