I'm looking at younger Baby Boomers, Gen Xers and Gen Ys, predominantly in Australia, New Zealand, Europe, and, especially, the US. Those are pretty broad groups, but the concept of self-help is pretty familiar to audiences these days; my ideal consumer is a tech-savvy professional in their mid-20s to late 30s who knows about the existence of self-help material and is curious to see if someone can pull an experiment like this off.
Especially, I want to engage with the audience and let them know what has worked for me, what hasn't, and how that can be replicated. I want to detail the process so someone else can come in and do exactly the same thing, and get the same results.
I also want to appeal to people who may have experimented with self-help-type programs before and not gotten the results they wanted, for whatever reason.
It's a pre-existing market in a lot of ways, but I want to try a new, and engaging and friendly, spin on approaching it. The design will be important here - letting my audience know that this is, at heart, a light-hearted project.
Basically, my target audience is people who like this guy, A. J. Jacobs, who conducts similar (but different) lifestyle experiments on himself: