Our target audience includes moms, caregivers and educators of children ages 1 - 12. Note that this site is NOT targeted to children.
This audience prefers that content of the site be shown in a clean, simple manner w/easy navigation. Having an attractive, memorable design is also key to retaining this audience.
The audience is very networked and typically uses social media (Facebook, twitter) to stay connected.
Kidtrition (URL is kidtrition.org)
Kidtrition.org is based in the San Francisco Bay Area and is a content-rich site that brings together moms, caregivers and educators to achieve the common goal of promoting healthy eating habits for children.
Kidtrition.org takes a fresh and balanced approach to the topic of nutrition, and does not preach a particular diet or lifestyle. Our tagline is "Health matters" and reflects the importance of health, and the content of the site (matters of health).
In addition to providing current, informative content on child nutrition topics, our goal is also to allocate a certain % of income generated from kidtrition.org to local non-profits that help feed children in need.
Kidtrition.org is also unique in that the community (moms, caregivers, educators) contribute content, whether it is a nutrition article, post or recipe.