Summary
- Status
- won
- Status Comment
- Congratulations to the winner, mindsite09!
- Entries
- 68
- Prize
- $260
- Details
-
A closer look at this contest
- Created:
- Sun, 27 Jul 2008 05:41:02 +0000
- Ends:
- Sun, 03 Aug 2008 05:41:02 +0000
- Modified:
- Tue, 29 Jul 2008 01:45:14 +0000
- Last Feedback:
- Fri, 01 Aug 2008 13:35:21 +0000
- Comments:
- 9
- Designers:
- 11
- Feedback:
- 73%
- Brief Summary
-
Here's your chance to design something and see it on grocery shelves across the US! We're an innovative food company with a unique product, but unless the customer notices us on the shelves it's all for naught. Do you think you have what it takes to go up against the mega-food conglomerates, and make a design which can attract the consumer's eye?
In addition to the prize, we're also giving away a case of our pasta - worth over $50! :)
- Actions
- Badges
Entries highest rated first
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#62 Winning Design
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- Label:
- #50
- Entrant:
- By mindsite09
- Rating:
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- Label:
- #6
- Entrant:
- By xNovus
- Rating:
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- Label:
- #43
- Entrant:
- By xNovus
- Rating:
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- Label:
- #26
- Entrant:
- By midcent
- Rating:
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- Label:
- #19
- Entrant:
- By midcent
- Rating:
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- Label:
- #34
- Entrant:
- By pXal
- Rating:
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- Label:
- #23
- Entrant:
- By Aaron_H
- Rating:
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- Label:
- #22
- Entrant:
- By Visual_Dreamz
- Rating:
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- Label:
- #68
- Entrant:
- By mindsite09
- Rating:
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- Label:
- #67
- Entrant:
- By adnique
- Rating:
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- Label:
- #66
- Entrant:
- By xNovus
- Rating:
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- Label:
- #65
- Entrant:
- By adnique
- Rating:
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- Label:
- #64
- Entrant:
- By adnique
- Rating:
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- Label:
- #63
- Entrant:
- By mindsite09
- Rating:
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- Label:
- #61
- Entrant:
- By flowerchild
- Rating:
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- Label:
- #60
- Entrant:
- By flowerchild
- Rating:
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- Label:
- #59
- Entrant:
- By AjaSF
- Rating:
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- Label:
- #58
- Entrant:
- By erosive
- Rating:
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- #57
- Entrant:
- By erosive
- Rating:
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- Label:
- #56
- Entrant:
- By adnique
- Rating:
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- Label:
- #55
- Entrant:
- By mindsite09
- Rating:
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- Label:
- #54
- Entrant:
- By mindsite09
- Rating:
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- Label:
- #51
- Entrant:
- By xNovus
- Rating:
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- Label:
- #45
- Entrant:
- By AjaSF
- Rating:
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- Label:
- #44
- Entrant:
- By AjaSF
- Rating:
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- Label:
- #33
- Entrant:
- By windcreation
- Rating:
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- Label:
- #31
- Entrant:
- By midcent
- Rating:
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- Label:
- #30
- Entrant:
- By midcent
- Rating:
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- Label:
- #29
- Entrant:
- By midcent
- Rating:
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- Label:
- #28
- Entrant:
- By midcent
- Rating:
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- Label:
- #27
- Entrant:
- By midcent
- Rating:
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- Label:
- #21
- Entrant:
- By midcent
- Rating:
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- Label:
- #20
- Entrant:
- By midcent
- Rating:
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- Label:
- #9
- Entrant:
- By xNovus
- Rating:
Discussion
-
- User
- GourmetChef
- Actions
- Comment Date
- Sun, 03 Aug 2008 20:00:41 +0000
- Badge
- Contest Holder
- Avatar

Great designs all around. We're still deciding between our three favorites, and should have a decision for you soon. Thanks again to everyone who participated!
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- User
- ella_z
- Actions
- Comment Date
- Wed, 30 Jul 2008 20:30:37 +0000
- Avatar
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- User
- windcreation
- Actions
- Comment Date
- Tue, 29 Jul 2008 21:19:33 +0000
- Avatar
Thanks ten dimes
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- User
- ten dimes
- Actions
- Comment Date
- Tue, 29 Jul 2008 20:17:48 +0000
- Avatar
#33 looks great!
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- User
- yeah23
- Actions
- Comment Date
- Tue, 29 Jul 2008 09:51:35 +0000
- Avatar
Lizg #32 try to change that green color and midcent #26, the color you used reminds me of Milka chocolate.
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- User
- GourmetChef
- Actions
- Comment Date
- Tue, 29 Jul 2008 01:50:31 +0000
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- Contest Holder
- Avatar

The common issue we're having with all the designs is that, although they're all nice and have style & elegance, unless the MESSAGE is very centrally focused on the customer will not be drawn to our product. When they pick up the package they have to instantly be hit by two messages:
40% Fewer Calories
and
72% Daily Value of FiberThe numbers themselves (40% and 72%) are actually the big selling points, and should be larger than the accompanying text. They are the ONLY reasons people are going to by this pasta.
Once we have them looking at this text, we can add in other comparison factors.
Calories: 130 vs. 210
Fiber: 18g vs 2gIf you'd like to see someone who did a good job with this, check out Fiber One's box design.
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- User
- netto
- Actions
- Comment Date
- Sun, 27 Jul 2008 22:28:24 +0000
- Avatar
You can save text as Word or some other textual file.
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- User
- GourmetChef
- Actions
- Comment Date
- Sun, 27 Jul 2008 19:58:09 +0000
- Badge
- Contest Holder
- Avatar

Unfortunately, we don't have all the text for the back side decided on yet. It's definitely not going to be identical with the mac & cheese (less kid focus), will probably include a recipe, cooking instruction to be adjusted, ingredients shorter, etc. nutrition facts panel also has to change (Is the software to output those according to FDA specs common in graphics programs, BTW?)
I'll try to get the text finalized this week, and will post it as soon as I can. But we're really focused on making the front panel eye-catching.
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- User
- netto
- Actions
- Comment Date
- Sun, 27 Jul 2008 18:06:32 +0000
- Avatar
@ GourmetChef: You should submit back side also, but do not convert fonts into curves, so we can edit text.
9 comments shown 9 total, most recent first