Pasta Package Design in Other Graphic Design

Held by GourmetChef

Summary

Status
won
Status Comment
Congratulations to the winner, mindsite09!
Entries
68
Prize
$260
Details

A closer look at this contest

Created:
Sun, 27 Jul 2008 05:41:02 +0000
Ends:
Sun, 03 Aug 2008 05:41:02 +0000
Modified:
Tue, 29 Jul 2008 01:45:14 +0000
Last Feedback:
Fri, 01 Aug 2008 13:35:21 +0000
Comments:
9
Designers:
11
Feedback:
73%
Brief Summary

Here's your chance to design something and see it on grocery shelves across the US! We're an innovative food company with a unique product, but unless the customer notices us on the shelves it's all for naught. Do you think you have what it takes to go up against the mega-food conglomerates, and make a design which can attract the consumer's eye?

In addition to the prize, we're also giving away a case of our pasta - worth over $50! :)

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Badges

Entries highest rated first

  • #62 Winning Design
  • Label:
    #50
    Entrant:
    By mindsite09
    Rating:
    5 Stars
  • Label:
    #6
    Entrant:
    By xNovus
    Rating:
    5 Stars
  • Label:
    #43
    Entrant:
    By xNovus
    Rating:
    4 Stars
  • Label:
    #26
    Entrant:
    By midcent
    Rating:
    3 Stars
  • Label:
    #19
    Entrant:
    By midcent
    Rating:
    3 Stars
  • Label:
    #34
    Entrant:
    By pXal
    Rating:
    2 Stars
  • Label:
    #23
    Entrant:
    By Aaron_H
    Rating:
    2 Stars
  • Label:
    #22
    Entrant:
    By Visual_Dreamz
    Rating:
    2 Stars
  • Label:
    #68
    Entrant:
    By mindsite09
    Rating:
    0 Stars
  • Label:
    #67
    Entrant:
    By adnique
    Rating:
    0 Stars
  • Label:
    #66
    Entrant:
    By xNovus
    Rating:
    0 Stars
  • Label:
    #65
    Entrant:
    By adnique
    Rating:
    0 Stars
  • Label:
    #64
    Entrant:
    By adnique
    Rating:
    0 Stars
  • Label:
    #63
    Entrant:
    By mindsite09
    Rating:
    0 Stars
  • Label:
    #61
    Entrant:
    By flowerchild
    Rating:
    0 Stars
  • Label:
    #60
    Entrant:
    By flowerchild
    Rating:
    0 Stars
  • Label:
    #59
    Entrant:
    By AjaSF
    Rating:
    0 Stars
  • Label:
    #58
    Entrant:
    By erosive
    Rating:
    0 Stars
  • Label:
    #57
    Entrant:
    By erosive
    Rating:
    0 Stars
  • Label:
    #56
    Entrant:
    By adnique
    Rating:
    0 Stars
  • Label:
    #55
    Entrant:
    By mindsite09
    Rating:
    0 Stars
  • Label:
    #54
    Entrant:
    By mindsite09
    Rating:
    0 Stars
  • Label:
    #51
    Entrant:
    By xNovus
    Rating:
    0 Stars
  • Label:
    #45
    Entrant:
    By AjaSF
    Rating:
    0 Stars
  • Label:
    #44
    Entrant:
    By AjaSF
    Rating:
    0 Stars
  • Label:
    #33
    Entrant:
    By windcreation
    Rating:
    0 Stars
  • Label:
    #31
    Entrant:
    By midcent
    Rating:
    0 Stars
  • Label:
    #30
    Entrant:
    By midcent
    Rating:
    0 Stars
  • Label:
    #29
    Entrant:
    By midcent
    Rating:
    0 Stars
  • Label:
    #28
    Entrant:
    By midcent
    Rating:
    0 Stars
  • Label:
    #27
    Entrant:
    By midcent
    Rating:
    0 Stars
  • Label:
    #21
    Entrant:
    By midcent
    Rating:
    0 Stars
  • Label:
    #20
    Entrant:
    By midcent
    Rating:
    0 Stars
  • Label:
    #9
    Entrant:
    By xNovus
    Rating:
    0 Stars

The following designers have withdrawn all of their submitted designs: (why?)

Discussion

9 comments shown 9 total, most recent first

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  1. User
    GourmetChef
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    Comment Date
    Sun, 03 Aug 2008 20:00:41 +0000
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    Great designs all around. We're still deciding between our three favorites, and should have a decision for you soon. Thanks again to everyone who participated!

  2. User
    ella_z
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    Comment Date
    Wed, 30 Jul 2008 20:30:37 +0000
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    #33 and #43 are awesome! Great job guys.

  3. User
    windcreation
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    Comment Date
    Tue, 29 Jul 2008 21:19:33 +0000
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    Thanks ten dimes

  4. User
    ten dimes
    Actions
    Comment Date
    Tue, 29 Jul 2008 20:17:48 +0000
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    #33 looks great!

  5. User
    yeah23
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    Comment Date
    Tue, 29 Jul 2008 09:51:35 +0000
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    Avatar for yeah23

    Lizg #32 try to change that green color and midcent #26, the color you used reminds me of Milka chocolate.

  6. User
    GourmetChef
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    Comment Date
    Tue, 29 Jul 2008 01:50:31 +0000
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    The common issue we're having with all the designs is that, although they're all nice and have style & elegance, unless the MESSAGE is very centrally focused on the customer will not be drawn to our product. When they pick up the package they have to instantly be hit by two messages:

    40% Fewer Calories
    and
    72% Daily Value of Fiber

    The numbers themselves (40% and 72%) are actually the big selling points, and should be larger than the accompanying text. They are the ONLY reasons people are going to by this pasta.

    Once we have them looking at this text, we can add in other comparison factors.
    Calories: 130 vs. 210
    Fiber: 18g vs 2g

    If you'd like to see someone who did a good job with this, check out Fiber One's box design.

  7. User
    netto
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    Comment Date
    Sun, 27 Jul 2008 22:28:24 +0000
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    You can save text as Word or some other textual file.

  8. User
    GourmetChef
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    Comment Date
    Sun, 27 Jul 2008 19:58:09 +0000
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    Unfortunately, we don't have all the text for the back side decided on yet. It's definitely not going to be identical with the mac & cheese (less kid focus), will probably include a recipe, cooking instruction to be adjusted, ingredients shorter, etc. nutrition facts panel also has to change (Is the software to output those according to FDA specs common in graphics programs, BTW?)

    I'll try to get the text finalized this week, and will post it as soon as I can. But we're really focused on making the front panel eye-catching.

  9. User
    netto
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    Comment Date
    Sun, 27 Jul 2008 18:06:32 +0000
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    Avatar for netto

    @ GourmetChef: You should submit back side also, but do not convert fonts into curves, so we can edit text.