Design Brief

For contest EASY! Renew & improve current logo for international company, held by Westrock in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, popartartist!
Entries
133
Prize
$200
Details

A closer look at this contest

Created:
Fri, 04 Jul 2008 19:52:19 +0000
Ends:
Fri, 11 Jul 2008 19:52:19 +0000
Modified:
Sat, 05 Jul 2008 16:23:25 +0000
Last Feedback:
Thu, 10 Jul 2008 02:08:35 +0000
Comments:
19
Feedback:
42
Designers:
37
Brief Summary

Company: international real estate development & investment firm.
Task: Renew, revamp, modernize current logo with the consciousness that a new website will be designed with it.

Brand Name
WESTROCK
Description
  • Task: Renew, revamp, modernize current logo for new website, b-cards, letterhead, and all other mediums
  • Current Logo Background - the current symbol is Celtic and is derived from a Celtic engraved stone from around 200AD. It is a very early version of a Celtic knot and represents the "in's and out's of life".
Wants
  • The logo itself should retain the original Celtic knot
  • Font may be changed and can be in capitals or not
  • The logo can be made 3D, modernized, adapted, cleaned, or any other modification that improves the aesthetics, individuality, and quality of a logo
  • Colour scheme may remain black & white, include a 3rd shade/colour, or be completely replaced with different colours
  • It must be scalable (look good in all sizes)
  • It must be easily recogniseable
  • It must look good in black & white even if colours are involved
  • Approach design as though you will be creating a web design afterwards. Think how the logo could be animated, rotated, or played with in the new website (to be designed)
  • Final logo must be in vector format please (Photoshop or Illustrator)
  • We prefer 'personalised' fonts over standard/common fonts
  • All worldwide rights must be assigned to contest holder
Don't Wants
  • Do NOT include "LTD" as shown in current logo
  • Addition of other artwork
  • A total different new logo
  • Any 'gothic' feeling or 'old-age' imagery
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