for the contest LOGO FOR PRINT BROKERING COMPANY
Submitted design #10
HI
THought I would try with a brave or made design first. Using some unique shapes to create the Opus wording, something quite unique in itself.
A strong looking brand name on itself does not always need a icon or symbol to go with it. YOu may hate it, but worth submitting anyway, :)
I myself have been in commercial print and design for over 20 years, and some of the logos I have seen are just, well, memorable for all the wrong reasons.
I realise this look is not everyones else cup of tea, but because it is so unique, that can work in its favour,
thanks for your submission and comments,its interesting...
first impression is no, as i would like the OPUS to be clear and corporatie.
but i will digest it and see how it sits, like the colours
by the way the company name is OPUS PRINT MANAGEMENT.
Submitted design #15
Hi
THanks for your comment. It's a either you hate it or like it thing I think... I like it, just no one else seems to.
So with this one totally uncliche' again. Very clean and fuss free branding. Thin typefaces are 'in', and I have loved them for ever. Marks and Spencers for example are pulling it off nicely, works much better with a shorter name, which you certainly have.
I know you said NO CMYK, but I couldn't help just adding a splush of colour for the 'period'. Very subtle, but still a subtle reminder about what Opus fundamentally deals in.
Submitted design #17
Different approach, but still using a minimal approach with the typeface, but reversing out. Leaving all the edges of the wording slightly overlapping the background box. Only works because th elast and first letter both have rounded sides to balance it.
The Print Managment just lies underneath vertically aligned with the P in Opus.
Submitted design #25
Trying to create that distinctive look. with a bastardised typeface or unique shapes. This one is a classic face, but when made large, thinned out and made orange, takes on quiet a look.
The 'o' made bigger to allow the Print Management line to fit in.
Just really want to get a feel about the actual look, typefaces you are in to. There are lots of modern, round curvey 'web2.0' style fonts, but I think you need something more trustworthy, but given a makeover for that reliable corporate feel.
Is there any meaning to Opus by the way?
Submitted design #27
A more rounded, compact typeface. Good and bold. I have really tightened up the letter spacing so the letters just touch.
Submitted design #31
Making the 'o' distinctive here, bloody distinctive, Again, the serif typeface balanced with the modern feel of the colour and the tag line.
I see Opus is work in Latin, not sure if thats applicable at all?
Submitted design #32
Somthing a little different, adding some white strokes then adding a subtle dropshadow helps give this one some life.
Submitted design #47
This one I have fiddled about with. I see you liked the style, so I thought I would take it one step and add some variations,
More noticeable is the reversed out grey and orange. The reason I have made the P black is that this P acts as the P for Printing tag line.
YOu said you wanted good contrasting colours, so I think black and orange work well, and the "p" serves a dual purpose.
Also beefed up the tag line as I figure this is quite important to be seen.
Submitted design #49
Just changing the colours and also making every other letter black, rather than just the P. But I think it worls best with just the P, as its meant to be the subtle cue to the word Printing.
THINK #27 STILL EDGES IN FRONT OPF ALL YOUR DESIGNS, STILL WANT TO KEEP IT SERIOUS AND KEEP THE CORPORATE FEEL WILL DIGEST AND SPEAK TOMORROW
THANKS
Submitted design #67
Trying a self contained idea, that also incorporates the other tag line.
Submitted design #68
Trying a right angled face, again suits the short name. ANd a more distinctive lime green
Submitted design #69
For all to see... :) Using a more 'standard' coporate typeface with a altered 'o'.
As I said yesterday, the really rounded and curved faces tend to rebel against 'corporate', in terms of typeface classes. So it is really worthing thinking about any mixed messages you might accidentally send. I understand you may like the look of one style, but intend to convey another... :)
Submitted design #70
Combining some modern and stylish fonts, make the O the dominant shape, with the tail intersecting the P and joining up with the 'u'.
Colours can obviously be changed.
BUt this makes for a unique logo, incorporating styles that are well used in the printing industry,
With the last submission just to say, that you can use the 'o' on itself as a tinted background for stationery, brochures, even vans etc. We can modify the style of the 'o' if you like the general idea, but add a touch of class I think, a good mix of type styles.
I think the used of the script helps add the corporate feel to the brand.
Submitted design #72
Trying to create a unique from from the wording whilst retaining legibility.
Submitted design #73
This is a semi serif face, so is a cross between a stylish serif face like Trajan, and a semi face like Avenir. It's a good corporate face and I have actually bastardized it, but beefing it up and rounding the corners off. So its not a stock typeface, this one has been customised.
Submitted design #74
Here's seomthing you don't see very often. A serif tail on the 'O'. Least it makes it look unique, and I can guarantee people will wonder the 'hell'.
It's not quite 'right' yet, but the idea is there.
It's just not done. But rules are made to be broken in art and design. :0)
Submitted design #77
Totally different idea here. Using more organic shapes, but still create a professional image. The shapes could be stacked tp create vertical versions if need be.
And I have put the 'o' one on itself, so this could be the quite distinctive icon/symbol. WIth some shading and tweaking, could look very smart on letter heads etc. I could also see this look quite outstanding on white vans etc.
And it would work reveresed out also and black and white etc.
Submitted design #78
Just a version in orange, with the tag line spaced right out the whole width.
Submitted design #85
Seems someone else likes that font I used... :0)
Any who, a slight variation but using the now 'famous' font in the containers.
Graham
would love if we could make the O a distinctive icon/symbol
like #77 that could stand on its own.Although i think the logo in the boxes are not right.You are right straight finishes/edges give a more corporate feel which I like. see design #22 the way the O is simple but could stand on its own. thanks
Submitted design #94
HI ya,
Not sure what you meant about straight lines exactly, do you mean my reference to more 'straighter' typefaces, rather than rounded ones?
This is a pretty unique font, purchased it last year for a project that never happened. I've never seen it, which is not saying much, but you know what I mean. It has a nice balance of solidity and curves, with the unique serif's.
It's certainly a bold mark, if you use the right colours, seems to suit this deep red nicely.
Also been able to attach your other tag line. Obviously this format of logo is quite long, but at the end of the day,you can move elements aouund to suit the purpose, thats perfectly accpetable. This would look good along the top of letterheads, but probably would hald to be split into two for business cards. But thats what the vertical line does, it says here is a natural split. Also, both sides are the same length, so are balanced up.
Have created a 'logo initial mark' and lobbed it on the end for now. Positioning needs to be tweaked etc,, but just seeing if this is an improvement?
Regards
We can play with stacking the elements to see how it could look more horizontal as well as vertical.
But to me it works and looks very smart, in my humble opinion. Not too hip and trendy, but not dull. The flow of type works as well, from brand to tag line to sales pitch.
Submitted design #95
Just a variation. Using all caps for OPUS, trying to compact it horisontally a little bit. Also added the 'icon' to the Print Management Tagline, thus associating this icon with the latter. With your sales pitch finishing off.
You have several interchangeable elements here that can be swapped and moved around without damaging the continuity of the brand, which is always a good thing to have, is that flexibility with logos, icons and wording.
Not sure if I prefer the lowercase or the uppercase, my instinct is lowercase, just looks, erm, nicer. :)
Submitted design #99
This is one of 3, but based around the same concept, and showing how the icon could be used.
This a expanded face, some curves and straight lines. Middle road really.
Kept things real minimal here for the icon. I know you want to create a icon from the 'o', so without wanting to copy the others, I have used this really simply idea. Just a dot in the middle. Very simple, very sublte but also very noticeable.
Thus this can be used on its own which you will in the next two entries,
Submitted design #100
This is 'o' icon on its own with Print Management left to right...
Submitted design #101
This is 2nd variation of positioning only. SO you can see that the icon, although real simple in termns of whats going on, actually does make a nice clean icon. Because of its use of white space, and the central dot which your eye is focused towards to find out why. There is no real why other than it works to get noticed.
YOu could put some cliche symbols in the 'o', like target marks, or some kind of subtle printing language clue. We could keep it real small like the CMYK period I used. But I think the red dot just does the job, but ofcourse its up to you and you know the brand much more and I. :)
These are the types of logo I like to design, minimal, little fuss, little backgroud distractions, but still able to portray a image or message through subtle means. Ofcourse not always applicable depending on the client, but if poss, thats the way I go.
Submitted design #108
This is a totally new font... been scouring the Adobe, Monotype and ITC font libraries. This is a demo font, so I would need to buy it if you liked the typeface. IT's not a free font available to anyone.
What do you think?
Really trying hard to find some unique fonts. Bit surprised you didn't like the other, but then who am i.. :)
Submitted design #109
Just a sample of the icon on its own with the text.
Submitted design #110
Yet another unique typeface, will wait to hear from you before carrying on to see if you are liking the faces so far or going in the wrong direction.
I am trying to find that balance between not being stuffy commercial print and too far Web2.0 style. Finding the balance is crucial... The wrong typeface can make or break a big brand.
Submitted design #112
Same typeface but with just the icon as previous styles to see how the typeface makes the 'o' look in its own.
Submitted design #113
Another face variation, thinner that you are used to, but still quite unique. Again, all these are commercial NOT free fonts.
Submitted design #117
Just find some others but running out of steam,,,:)
Submitted design #118
Really hacking through them tonight. Can't keep it with all the eliminated ones. Not sure what Im doing wrong here, as focusing on what I have been trained to do what makes a good 'corporate' imesh, but there are some lines there that are being passed. So a little confused.
The styles I see now are more akin to Web logos, which is fine, but not ideal for 'real street' busines. That's just my 2 cents.
Regards
Submitted design #119
Just tweaking one of the previous ideas.
Submitted design #120
back to some basics
Submitted design #121
Running out of ideas for typefaces. Any htoughts on why you did not like the creating an Icon out of the 's' thing?
sorry Graham, your designs are very good and creative but they are just not right for what i am looking for. I really appreciate all the time and work you have put in on this but I am almost happy to pick one of the 4 star rated. thanks