Logo Redesign - forBri in Logo Design

Held by maryfran

Summary

Status
locked
Status Comment
new designs are no longer being accepted.
Entries
116
Prize
$300
Details

A closer look at this contest

Created:
Mon, 09 Jun 2008 17:06:33 +0000
Ends:
Thu, 19 Jun 2008 17:06:33 +0000
Modified:
Tue, 17 Jun 2008 05:10:10 +0000
Last Feedback:
Thu, 19 Jun 2008 17:19:38 +0000
Comments:
19
Designers:
21
Feedback:
52%
Brief Summary

Our brand ------ innovative, smart, savvy, change agents, inspiring!

forBri Marketing & Design has switched from a traditional marketing and design firm to a "bridge marketing firm that provides sensible and effective solutions in integrating traditional and interactive marketing for optimal performance." Basically - the company has moved into providing more high-level consulting and management services of new media integration. Thus looking for a solid, more modern, yet timeless logo.

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Discussion

19 comments shown 19 total, most recent first

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  1. User
    entz
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    Comment Date
    Fri, 27 Jun 2008 14:19:16 +0000
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    Well, personally, i believe this is not a bad idea at all to reopen the contest with a new brief.
    On this site, raising the money value is like raising the bar. You will attract more designers, hence more creativity will go into the logo design. You should just open a new contest for that and make it clear that this particular contest is not what you were looking for.
    As for compensating those who participated in this contest. I'm for it. Who like to waste time and money?
    Nobody i guess. Those set of logos triggered something else, so i think it's only fair game to compensate.

    My views only.. take it or leave it.

  2. User
    imjustcreative
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    Fri, 27 Jun 2008 08:53:05 +0000
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    Hi
    Simply if the client is not happy with the logos submitted, then there is no need to 'compensate' any of the 'close' runners ups. I think we all apprciate the generous offer, but speaking personally, if we as designers 'failed' then I don't see why we should then get rewarded.

    It's how it goes in pitchiing a job. It is understood that you invest much time with no guaratee of any success, so that's our choice to take.

    Opening up the contest again, with a revised buried may be a good idea, or not. I think for some people, the temptation to borrow from high rated previous submissions may make coming up with something novel hard.

    not sure what the answer is. Obviously depends if the client felt that the initial brief was not appropriate, and the coming up with a new one 'would' help change the direction of the designs.

    I don't even agree that the client should raise the prize money or should loose out on this one. The reward on this one was above aveerage in general and we simply as designers just did not get the job done. Why should we then expect a disbursement then seek to ask for a higher reward, that's not on in my books. Sorry, but thats just my own humble opinion.

    End of day, down to customer to do what the 'hell' they want. :)

  3. User
    SiMar
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    Comment Date
    Fri, 27 Jun 2008 07:49:38 +0000
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    Sure, reopening the contest sounds like a good idea and am agreed in the comment from m3m0Design, but if you dont increase the prize money it would still be good to get an entry or two reposted up from my point of view (prob because mine was eliminated earlyish anyway!) :)

  4. User
    m3m0Design
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    Comment Date
    Thu, 26 Jun 2008 23:33:46 +0000
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    It's your call, but if you want to reopen another contest.. you should increase the prize to 400$ and be more specific about what you want..I'm saying to increase the prize because it won't be fair towards us that worked.. Cheers.

  5. User
    maryfran
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    Comment Date
    Wed, 25 Jun 2008 17:45:30 +0000
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    we actually don't yet. i threw it out to professional creative peers and asked for feedback. all seem to come back with the same comments - the "FB" is a) typical and b) not representative enough of "innovative/savvy/educated". The intention was to have other elements - outside the box - be used. The second intention was to find talents that can be used in further work. The company is primarily virtual.

    In re-reading the brief (note - this is my first time using a creative board like this) I'm thinking I either gave too much information and/or need to provide very specifics on the essence of forBri. Still looking for that "cool/edgy" concept/element that would represent a Bridge Marketing Specialist Company/Consultant.

    Next steps - my thought is to provide a disbursement of funds to the 2/3 as good will, close the project and reopen again - thoughts??

  6. User
    m3m0Design
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    Comment Date
    Mon, 23 Jun 2008 10:48:51 +0000
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    do we have a winner?

  7. User
    entz
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    Wed, 18 Jun 2008 17:40:47 +0000
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    thanks hugo :)

  8. User
    maryfran
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    Comment Date
    Wed, 18 Jun 2008 11:49:34 +0000
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    ****** NOTE ***** when submitting designs, please include a version where the word "forBri" is in one color. Also, no tagline. Thanks everyone - what fantastic talent!

  9. User
    hugolouroza
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    Wed, 18 Jun 2008 07:54:18 +0000
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    entz #75 is fantastic

  10. User
    maryfran
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    Comment Date
    Tue, 17 Jun 2008 22:20:52 +0000
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    okay - Here's what I can say - It's an open playing field. I would like to see more creativeness in font and icon use - other than "FB" combine. Note - I like FB icon but would just like to see other ideas, too. I looked around this site and there are all kinds of great creative ideas going around - so time to get outside the box. The only criteria is - "forBri" is read (and spoken) as one word so keep it connected. Yes, f is small, B is big. Marketing & Design can be included, or not. forBri is a bridge marketing consulting company and the name originated from my daughter. Whether you want to use that or not - go for it.