Design Brief

For contest Women's Fashion Accessories Brand Logo, held by alfa in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, tini1!
Entries
263
Prize
$200
Details

A closer look at this contest

Created:
Wed, 04 Jun 2008 00:35:57 +0000
Ends:
Wed, 11 Jun 2008 00:35:57 +0000
Modified:
Wed, 04 Jun 2008 00:35:57 +0000
Last Feedback:
Tue, 10 Jun 2008 19:29:22 +0000
Comments:
14
Feedback:
23
Designers:
51
Brief Summary

Design a logo for our new business, Spring Los Angeles. Logo should include 2 parts: a graphical element and our brand name. The logo should be flexible such that it came be used with just the brand name, just the graphical element, or both together.

Brand Name
Spring Los Angeles
Description

Spring Los Angeles is a new women’s fashion accessory business. Our first generation of products will include a variety of bags and totes. Logo will be used for branding on all products. In addition, logo will be used on website and all sales materials.

Here's a link to some color and design inspiration.

Wants
  • Monochromatic color scheme
  • Clean, fresh, and contemporary (think Kate Spade, Crate&Barrel, West Elm)
  • ‘Spring’ should be bigger than ‘Los Angeles’ (think of Spring as the brand name and Los Angeles as the tagline)
  • Can be embroidered (no intricate designs, no gradients)
Don't Wants
  • Cute or couture
  • Prefer designs without flowers
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