for the contest Refer a Friend cards
Submitted design #29
I used the concept of the speech bubble to talk about "telling your friend".
The blue color scheme matches the website colors.
All the fonts used are used on the website as well.
The design is clean but dynamic and eye-catchy.
Feedback welcome to go further.
Regards.
Hey SantaCruz,
Nice concept! I like the speech bubble on the front but not so keen on the small one on the back. I also find too much full-caps can be difficult to read so would love to see you rework the back of the card a bit.
Kate
Submitted design #31
Here comes the second version of the design.
I corrected the website address on the front size, and I added it on the back size.
I kept the same layout just changing the font for the last paragraph. I really insist on the "word of mouth" by giving it a whole line, because it's the main aim of that card. And it creates a nice shape with the text grid only.
I hope it will be better for you.
Thanks.
#31 - yes better without the bubble on the back, but I'm still not 100% keen on the back of the card. I think the main problem is the word emphasis. Presently the most obvious words are "we're 100%", which doesn't really mean anything. Can we try reworking this with "Australian" or "Australian owned" as the focus words?
It's a popular design in our office so keep up the good work!
Submitted design #41
Here comes the new version of the back of the card, with emphasis on "australian owned".
The rythm created with the 3 capital letter text is interesting, and also the decreasing length of the 3 lines from "australian owned" to "to grow." gives a good rythm and more importance to "to grow.".
I'm glad to hear that the design is appreciated. I'll do my best to give you satisfaction.
Thanks.
Better emphasis. I'm not convinced about the lighter blue text & logo on the back of the card though - the logo should really only be white on blue (or negatively blue on white, as on the front of the card), and the blue "word of mouth" is harder to read than the rest of the white text.
Submitted design #43
Here comes a version with only white text on the back of the card.
It's much easier to read.
Thanks.