Design Brief

For contest Travel website logo, held by michaelo in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, ella_z!
Entries
122
Prize
$500
Details

A closer look at this contest

Created:
Wed, 07 May 2008 16:41:26 +0000
Ends:
Wed, 14 May 2008 16:41:26 +0000
Modified:
Wed, 07 May 2008 20:55:37 +0000
Last Feedback:
Wed, 14 May 2008 21:11:19 +0000
Comments:
21
Feedback:
61
Designers:
36
Brief Summary

We are launching a re-vamped, state of the art B-to-C site selling rooms in vacation rentals, timeshares and condo-hotels and need a supremely cool logo to help establish the site and brand.

Brand Name
A Better Stay
Description

We need the logo as a basic piece of overall brand-building. Our company is a 2nd stage start-up that seeks to establish itself as the leader in the specific market niche of 'specialty lodging', with a strong focus on doing business via the web. We are not looking to copy the corporate models of the Expedias, Vacation.coms and Marriott.coms of the world. The logo will be used on the master B-to-C site as well as microsites and other sub-sites that will carry the same basic design but be targeted at specific regions or market verticals.

Wants
  • graphic (psd) logo that can but doesn't have to include a visual depiction of beach, mountain, etc,
  • modern but not industrial
  • fun, informal, welcoming
  • green, blue, purple based color scheme
  • silver/black/white OK
  • globally appropriate
  • psd format
Don't Wants
  • capital letters or rainbows
  • red, orange or yellow-based color scheme
  • cursive writing
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