Design Brief

For contest $150 Logo for "Life by Design", held by LucidSurf in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winners! Raghav_Raghav, creativix
Entries
70
Prize
$150
Details

A closer look at this contest

Created:
Mon, 22 Jan 2007 22:53:26 +0000
Ends:
Tue, 06 Feb 2007 22:34:00 +0000
Modified:
Sun, 28 Jan 2007 21:37:07 +0000
Last Feedback:
Fri, 09 Feb 2007 03:42:53 +0000
Comments:
8
Feedback:
70
Designers:
27
Brief Summary

Life by Design® is Australia's Employee Engagement group. Our focus as a company is: "Helping other organisations engage and retain their best people simply and easily to maximise performance, productivity and bottom line profit".

We have worked on some basic style concepts already: www.lifebydesign.com.au/logos.html
We definitely would like you to use Avante Garde or similar rounded font (see our examples above)!

Brand Name
Life by Design
Description
Desired Color Scheme
Navy Blue and Black on white
Desired Style
Words that may describe our new logo would include: Corporate, simple, stylish, modern, playful. We envisage crisp clean lines and bold, solid use of colour. Definitely the use of a sans serif font such as Avante Garde or similar (nicely rounded letters).
Accepted File Formats
PSD, AI or similar.

Our mission is to help companies and people create happier and more authentically successful work, life, and the balance between the two.

We need a logo that projects simplicity and clarity but at the same time looks professional,corporate, stylish and cutting-edge. At present our logo is two squares (as seen on http://www.lifebydesign.com.au) but we would like something a bit more modern and effective than this. We have had some ideas, two of which are located here: http://www.lifebydesign.com.au/logos.html

The power button is a concept that we like as it relates strongly to what we do - ie. empower people to take control of their lives.

More stylish, creative and most importantly CORPORATE concepts encouraged!

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