Design Brief

For contest New Aircraft Company looking for a sleek, sharp logo, held by tap in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, ascetic!
Entries
240
Prize
$225
Details

A closer look at this contest

Created:
Sun, 04 May 2008 09:31:49 +0000
Ends:
Tue, 13 May 2008 09:31:49 +0000
Modified:
Wed, 07 May 2008 12:03:49 +0000
Last Feedback:
Tue, 13 May 2008 10:53:46 +0000
Comments:
86
Feedback:
146
Designers:
77
Brief Summary

Looking for a really creative logo. We are trying to create new owner flown personal aircraft, metaphorically: the i-pod of aviation. The main feelings it will generate: 1. Sleekness, 2. Intuitive usage, 3. Extremely high quality, 4. Precision, 5. User-friendliness, 6. Fun to fly, 7. Inexpensive to operate. Are you upto it? Expect frequent feedback. Please no Web2.0 type of logos. PLEASE read the Brief for a detailed description.

Brand Name
NASHERO
Description
  • I'm in the process of setting up a new startup company to make the best personal owner flown light aircraft in the world.
  • The concepts with which I identify the new company are: Highest quality, safe, sleek, efficient, comfortable, spacious, affordable, intuitively easy and fun to fly aircraft.
  • Think of this as creating the i-pod of aviation: bringing sleek, sexy, beautiful, functional, intelligent and affordable aviation to the market.
  • Our planes are targeted to various segments and thus the logo should appeal to all those:
    1. Women and men from 17yrs of age to 70yrs of age.
    2. People interested in flying who have not had the resources to consider flying.
    3. Older people who are challenged by the high cockpit workloads but want to continue flying a simpler and more intuitive plane.
    4. Younger people who want a safe sleek airplane that is strong enough to be thrown about in light aerobatics.
    5. Middle aged people who want to use the aircraft for short distance economic and fast travel.
  • We'll use the logo on visiting cards, merchandise, letterhead, and website (including favicon). Depending on our needs, we may run a new contest for CSS templates based on the logo we choose at a later date.
  • NASHERO is a single uppercase word
Wants
  • BIGGEST REQUIREMENTS
    1. SIMPLICITY
    2. ELEGANCE
    3. BEAUTY
    4. DESCRIPTION of our character and feelings.
  • I want you to come up with a creative design that focuses on the icon-logo.
  • Its not necessary that the logo has any airplane image in it, smooth sleek curves representing airflow may be enough
  • The colors and style are left to your discretion, it should be creative enough like our company.
  • I'll need vector formats, .ai, photoshop, gimp and svg. For the print, it should have pantone colors.
  • Some logos that I like, even though they are not by related companies:
    1. One of the coolest logos of an engineering company is that of Dassault Systemes.
    2. MSC-Software logo is also cool.
    3. Although we are not in that league nor are we going that way, but I like the corporate logo of Boeing.
Don't Wants
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