New Aircraft Company looking for a sleek, sharp logo in Logo Design

Held by tap

Summary

Status
won
Status Comment
Congratulations to the winner, ascetic!
Entries
240
Prize
$225
Details

A closer look at this contest

Created:
Sun, 04 May 2008 09:31:49 +0000
Ends:
Tue, 13 May 2008 09:31:49 +0000
Modified:
Wed, 07 May 2008 12:03:49 +0000
Last Feedback:
Tue, 13 May 2008 10:53:46 +0000
Comments:
86
Designers:
77
Feedback:
68%
Brief Summary

Looking for a really creative logo. We are trying to create new owner flown personal aircraft, metaphorically: the i-pod of aviation. The main feelings it will generate: 1. Sleekness, 2. Intuitive usage, 3. Extremely high quality, 4. Precision, 5. User-friendliness, 6. Fun to fly, 7. Inexpensive to operate. Are you upto it? Expect frequent feedback. Please no Web2.0 type of logos. PLEASE read the Brief for a detailed description.

Actions
Badges

Entries most recent first

Showing 1 – 50 of 240

Showing 1 – 50 of 240

Discussion

  1. Great start, molotoallegro, viktor606 and GMarc. However, the NASHERO is too large, it should be small, with focus on the Logo-symbol and not on text. Please read the brief again and if you've got questions, please write.

    moltoallegro, if you want to divide using the coloring, it should be NASH ERO, I don't want to make it sound like HERO. Try pronouncing it, you'll see if you pronounce it as NASH-ERO it sounds like NASH-AERO but if you pronounce it as NAS-HERO, it doesn't.

    I'll comment on the designs and give "*" ratings as soon as we have 10 or so different designs.

    User
    tap
    Comment Date
    Sun, 04 May 2008 13:09:32 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  2. Moltoallegro, one more thing, you may realize that NASCERO' means "will-be-born" in Italian. That too is a spin of this word.

    User
    tap
    Comment Date
    Sun, 04 May 2008 13:12:40 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  3. Grafixsphere, very cool start!

    Try to check your work against the "feelings" described in the brief.

    User
    tap
    Comment Date
    Sun, 04 May 2008 13:16:49 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  4. ilych, It appears that your logos represent birds. They are too flowing for an efficient design of our planes. The wing of a highly efficient bird in full flight (albatros, eagle, etc) may look good (but will make the image a bit complex). Your colors are very nice, I'd add a few bright colors, more eye candy.

    GMarc, if you want to play with the text, you can use NS as initials to play with, since NA-SH-ERO is what this could be broken as. But let me not pollute your creativity.

    User
    tap
    Comment Date
    Sun, 04 May 2008 14:39:22 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  5. As promised I've given the stars to the first 10 submissions. I'll repeat that when there are 30 submissions or reentries.

    BTW Graphixsphere and viktor606 your logos look apt for an airline business (according to one of my team mates), although I like them. Can you re-read the brief and my comments above?

    User
    tap
    Comment Date
    Sun, 04 May 2008 14:46:00 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  6. Please give stars rating to all designers so we will know how much you like the logos and we know if we modifiy something to it.

    User
    WebTutes
    Comment Date
    Sun, 04 May 2008 15:04:01 +0000
    Avatar
    Avatar for WebTutes
    Badge
    Designer
    Actions

  7. Webtutes, thanks for the taking part in my competition. I've given the ratings to the first 10 submissions. When the submissions go beyond 30, I'll try to rate again.

    Again, all of you folks are trying a play with the word NASHERO, which should just appear in simple forms somewhere in the logo, the main important thing is the logo (or the graphics). Please focus on that. And it should be elegant and simple. So please don't overwork text into Propeller forms since it makes the design complex. You can use colors to make it attractive... and bright colors. Please re-read the brief, especially, the focus group for whom the products will be built.

    Thanks a lot for your attention and efforts.

    User
    tap
    Comment Date
    Sun, 04 May 2008 15:12:51 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  8. mrtechwizard, thanks for the efforts, your colors are too dull and the design is too busy. I see you also going for the word play. Please focus on the logo and not the word. The word should be simple and elegant (see how I've rated using the stars).

    User
    tap
    Comment Date
    Sun, 04 May 2008 15:19:12 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  9. could u maybe give some particular feedback about your likes/dislikes of my entries so i can revise?

    User
    atrox
    Comment Date
    Sun, 04 May 2008 15:24:02 +0000
    Avatar
    Avatar for atrox
    Badge
    Designer
    Actions

  10. Atrox, thanks for the question.

    Firstly you are the only one that got the main element right, i.e. the text is less important than the logo. Thats a good beginning. The logo on the other hand should characterize a futuristic aircraft company, with highly efficient (read fuel sipping) planes for the common people. Think of it as the i-pod of aviation. Think of how you can depict efficiency, sleekness, beauty, to both women and men of a large age cross section (however, primarily healthy people). If you can iconify that, that would be just great. But you need flowing lines.

    User
    tap
    Comment Date
    Sun, 04 May 2008 15:33:35 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  11. You are asking for quite alot for 100USD, but since I know start-ups arent always that well funded and you need that logo to sell in the funding which can be harder for something this xrazy:) But I would love to buy your product.. So I will se if I can come up with something.

    User
    summerbird
    Comment Date
    Sun, 04 May 2008 17:21:25 +0000
    Avatar
    Avatar for summerbird
    Badge
    Designer
    Actions

  12. Summerbird, you are quite on the mark. I don't need it to get to funding, but I do need it to not look like a fool without even a logo. I'd love to have our planes on the logo, but that is not what we'd like to do, our current one's are only the first in the long line of beautiful and pilot-minded designs. BTW we're not a conventional startup, we're looking at the market from the view of the customer, we eat our own dog-food kinda folks. Looking forward to your logo.

    User
    tap
    Comment Date
    Sun, 04 May 2008 18:25:36 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  13. Summerbird, in case you're curious TAP= Total Aviation Personality... :-) grin!

    User
    tap
    Comment Date
    Sun, 04 May 2008 18:26:49 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  14. tap, done some first submissions if you like the ideas I will focus more on colors and the font.

    User
    summerbird
    Comment Date
    Sun, 04 May 2008 20:33:01 +0000
    Avatar
    Avatar for summerbird
    Badge
    Designer
    Actions

  15. are there any improvements that i could make to my entries? thanks!

    User
    palmateer™
    Comment Date
    Sun, 04 May 2008 23:09:25 +0000
    Avatar
    Avatar for palmateer™
    Badge
    Designer
    Actions

  16. WOW WHAT A FANTASTIC RESPONSE!!!

    I noticed that a few of you are using swirls to represent airflow. May I bring to your attention a YouTube video to explain the kind of flow that really makes planes fly?

    In searching for airflow examples that could explain to you what good airflow means, I found http://www.youtube.com/watch?v=mTW4Fdcoyqs&feature=related at 31secs precisely, you'll see the swirl that you have on the wingtip, actually that swirl produces induced drag.

    Good flow around an old generation airfoil should be like something shown on the same video at 1:18-1:19. Our airfoils are natural laminar flow, with smoother and better flow with almost no turbulence.

    User
    tap
    Comment Date
    Mon, 05 May 2008 06:32:30 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  17. Palmateer, the #20 has the right kind of flow that could depict 1. efficiency, 2. sleekness. But the other elements are missing. The text is too large, but its elegant and simple which are also some elements. Bright colors would be helpful.

    User
    tap
    Comment Date
    Mon, 05 May 2008 06:36:26 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  18. Folks, thanks for the fantastic response. I'm delighted. I'm happy that flying still provokes the emotions and passion from people. Hoping that someone will come-up with a truly stellar logo that will seal the deal.

    User
    tap
    Comment Date
    Mon, 05 May 2008 06:39:52 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  19. Folks, I've written feedback for most designers at your entry pages. Those are the ones who are either too wrong in their direction and some who have got the idea but are off in the logo. For those who've not got any private feedback, you're on track but have not yet got the logo I'm looking for.

    User
    tap
    Comment Date
    Mon, 05 May 2008 07:16:09 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  20. An idea just popped into my mind. Maybe it doesn't make sense, but just in case it does. I don't want all or any one of you to drive into this direction but am looking for your feedback.

    Think of two palms of the hands (of NASHERO) open and giving the offering of a plane (represented by a single beautiful simple and uncomplex curve of airflow). What do you all think?

    User
    tap
    Comment Date
    Mon, 05 May 2008 18:00:22 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  21. Wow, for a $100 prize you've sure "tapped" the essence of crowd sourcing.

    Your idea of "offering" the world your gift is awesome! That's a great vision.

    User
    jimreimer
    Comment Date
    Mon, 05 May 2008 19:09:11 +0000
    Avatar
    Avatar for jimreimer
    Badge
    Designer
    Actions

  22. Jimreimer, thanks for the comments. It was just a thought that came to mind. Lets see who will follow through.

    Consider the $100 a symbolic gesture from a cash-strapped plane-startup. Sure, think of the bragging rights that the winner would have seeing his/her logo on the most beautiful planes in the world :-) I know, I know, you're that old-hand at startups and have seen it all, been there, and the idea of unfathomable fame does not perk your spirits... well that cannot be the case if you're still reading this (grin).

    User
    tap
    Comment Date
    Mon, 05 May 2008 19:45:51 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  23. It perks, it perks! !!

    User
    jimreimer
    Comment Date
    Mon, 05 May 2008 20:56:54 +0000
    Avatar
    Avatar for jimreimer
    Badge
    Designer
    Actions

  24. To understand what I meant by a hand-offering, please look at the following figure, although its a very busy image and the angle may not be right, and simplicity is the key but here's the idea:
    http://www.fotosearch.com/comp/BDX/BDX199/topographic-relief-hands_~bxp36234.jpg

    Suppose a single hand was in profile, with simple curves and in that a similar sized plane taking off (plane made using a single or at most two strokes of flow). It could be pretty. Anyone who would like to take up that challenge?

    User
    tap
    Comment Date
    Tue, 06 May 2008 12:34:47 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  25. Due to popular demand the prize money has been upped to $225. This is way too important for me and my team to get stuck at $$s and have unhappy designers.

    Happy Creativity and looking forward to all the nice submissions.

    thanks,
    tap.

    User
    tap
    Comment Date
    Tue, 06 May 2008 21:51:13 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  26. $225 has put me back in the game. Thanks for the encouragement.

    User
    jimreimer
    Comment Date
    Wed, 07 May 2008 00:21:35 +0000
    Avatar
    Avatar for jimreimer
    Badge
    Designer
    Actions

  27. Just noticed that the four stars got dropped down to three stars. Is this because of the prize hike or other reasons?

    User
    SilverleafArtist
    Comment Date
    Wed, 07 May 2008 01:14:19 +0000
    Avatar
    Avatar for SilverleafArtist
    Badge
    Designer
    Actions

  28. Do you have a picture or rendering of your planes that we could see? I like how you've described your concept, but I'd like to be able to see the difference between your planes and the other guys. Thanks for raising the prize, too.

    User
    vizzini
    Comment Date
    Wed, 07 May 2008 02:21:14 +0000
    Avatar
    Avatar for vizzini
    Badge
    Designer
    Actions

  29. Ok, here is what happened. There were several pm's to me from some of you who've got impressive portfolio's but couldn't spend time on my contest due to low prize money. This is what made me up the prize money. Then I am usually a bit on the high side on giving star ratings and this was pointed out by another designer. The designer sent me this to use as the rating system:

    2star: like where they are headed, but its still no where near you final vision
    3star: looks great, but needs a decent revision
    4stars: potential winner, only revisions are minor tweaks color and font edits
    5 stars: give these out at the last 24 hours of the contest to the 2 or 3 designs that are probably going to win

    That is the reason that star's have dropped. Its not because I don't like them, its because they did not meet with the above criteria that is considered to be the norm on 99designs. Does that make sense?

    User
    tap
    Comment Date
    Wed, 07 May 2008 06:10:05 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  30. vizzini, I'm sorry, that would not be possible. Our plane will be in the wraps till the next lakeland airshow (sun-n-fun) where we plan on unveiling it. But believe me, there's a HUGE difference.

    User
    tap
    Comment Date
    Wed, 07 May 2008 06:12:19 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  31. Dear Designers:

    I've been repeating this often to various designers and its also in the brief. However, its here again:

    The logo should be at least as wide as the text (above it or even as a separate icon). The icon/logo is the most important thing here, you need to get the emotions of beauty, sleekness, efficiency (read:green/ecofriendly/lowconsumption), comfort, high quality, affordable, and something that will appeal to men as well as women. Simple elegant curves should be used to bring out the above emotions. The logo/icon need not have an airplane in it, it could be enough if you have a symbol of an airplane that represents it.

    I've been thinking, maybe I and post a partial image of the Leading Edge of our airfoil's aerodynamic analysis. It has lots of pretty colors depicting pressure distribution. I'm not sure that it is something I'll like to use on the logo, but if it helps in your creativity, I'll do that. Just write on this discussion or pm me. Thanks a lot for your work.

    User
    tap
    Comment Date
    Wed, 07 May 2008 06:59:29 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  32. Dear Designers:

    I've been repeating this often to various designers and its also in the brief. However, its here again:

    The logo should be at least as wide as the text (above it or even as a separate icon). The icon/logo is the most important thing here, you need to get the emotions of beauty, sleekness, efficiency (read:green/ecofriendly/lowconsumption), comfort, high quality, affordable, and something that will appeal to men as well as women. Simple elegant curves should be used to bring out the above emotions. The logo/icon need not have an airplane in it, it could be enough if you have a symbol of an airplane that represents it.

    I've been thinking, maybe I and post a partial image of the Leading Edge of our airfoil's aerodynamic analysis. It has lots of pretty colors depicting pressure distribution. I'm not sure that it is something I'll like to use on the logo, but if it helps in your creativity, I'll do that. Just write on this discussion or pm me. Thanks a lot for your work.

    User
    tap
    Comment Date
    Wed, 07 May 2008 07:00:12 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  33. I noticed some reversals in the star ratings. Feedback is appreciated! Thank you!

    User
    visual media
    Comment Date
    Wed, 07 May 2008 10:20:16 +0000
    Avatar
    Avatar for visual media
    Badge
    Designer
    Actions

  34. its nashERO

    sorry for nashAERO

    will submit vector again

    User
    daniel ocean
    Comment Date
    Wed, 07 May 2008 10:22:14 +0000
    Avatar
    Avatar for daniel ocean
    Badge
    Designer
    Actions

  35. @ Silver

    Nice design work, it has the feel of style like Boeing
    but I can see a huge difference from your design and
    theirs. Pretty nice work there and the latest is another
    nice touch.

    This is a nice contest but one thing that eludes me
    on this one is where you can draw emotions with aircraft.
    I flown in all sorts of aircraft imagine except rockets
    so what kind of airplane is this? Is a swept wing or broad wing
    configuration? Is this a standard type aircraft or a kit plane?
    Jet or Prop?

    The reason why I ask is these questions will better the designers
    understanding of what they are making a logo for in relations to their
    designs. The better the details the better the flow process goes for us
    the designers.

    ~Bob

    User
    BombardierBob
    Comment Date
    Thu, 08 May 2008 03:03:50 +0000
    Avatar
    Avatar for BombardierBob
    Badge
    Designer
    Actions

  36. whats with the caution logo that im seeing pop up on some contests..

    @ any moderators who happen to see this, why is this contest being flagged for "caution". this is a very active CH who is providing a lot of feedback!
    looks like there might be a bug in that system

    User
    design president
    Comment Date
    Thu, 08 May 2008 04:11:16 +0000
    Avatar
    Avatar for design president
    Badge
    Designer
    Actions

  37. Thanks ~Bob

    As for Bob's questions they could shed some well needed light on this contest. Any details that can be shared without pictures of the plane can and always helpful.

    User
    SilverleafArtist
    Comment Date
    Thu, 08 May 2008 04:11:20 +0000
    Avatar
    Avatar for SilverleafArtist
    Badge
    Designer
    Actions

  38. I understand. The aerodynamic analysis you mentioned might be cool, though. Thanks.

    User
    vizzini
    Comment Date
    Thu, 08 May 2008 04:12:58 +0000
    Avatar
    Avatar for vizzini
    Badge
    Designer
    Actions

  39. @bombardier ...i disagree. i think the brief is very well written, and captures the essence of the brand quite well. He already said that he'd rather not see a literal drawings of the plane, so what difference does it make what kind of plane it is. It is the ipod of planes. it is sleek, fast and user friendly. the brief says it all.

    I also disagree re: silver's work..why even go at in a boeing direction? there are millions of shapes to choose from, why even enter the territory of the distinctive market leader? the brand would look like a cheap competitor unless something truly unique was done with it. no offense personally. just my opinion that global spheres wheres swooshes is a foolish direction to pursue in light of boeing's award winning design

    User
    design president
    Comment Date
    Thu, 08 May 2008 04:15:35 +0000
    Avatar
    Avatar for design president
    Badge
    Designer
    Actions

  40. Folks, Wow, what a terrific response. As to not have any stone unturned: @bombardierbob/@silverleafartist, if it helps your creativity then the plane is owner flown low subsonic airplane in the speed range of 110-220kts (or 125-250MPH). The wings of the plane are not straight but elliptical (as viewed from the top). That said, we're not in the business of making just one airplane thats my reason for suggesting to avoid a plane in the logo.

    I think that @design-president has understood and absorbed my intent very well. Thanks for reading the brief carefully.

    BTW since you folks are all designer, I've shown the #164 to a few of my friends, since I like the concept; women say: it looks sleek, graceful and meets many of my requirements. men say: it doesn't meet any of my requirements since its a bird, and some say it looks like a flying dinosaur. I still like the concept a LOT. Now my question: why such a disparity between the two views? Any suggestions how that divide could be closed?

    thanks,
    tap.

    User
    tap
    Comment Date
    Thu, 08 May 2008 04:57:14 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  41. @ Design President

    I like to know a general shape of the wing and engine type not see the
    thing. As for the iPod being sleek, sorry it is not at all sleek or thing
    of beauty but a sterile design and even the logo for the iPod reflects
    it cause it's only the name in myriad pro font. If you design a sleek shape
    like a wing you want to know the wing configuration to go with the aircraft.

    I like to know the shape to better adapt my design, so I should ask is this
    a broad-wing, delta-wing, or swept-wing aircraft? I wont even get into it with
    you on your statement over Silver as that opinion is off. Your design does
    hold the iPod feel, just missing the iPod and headphones in the hand and it's
    not all black and white.

    ~Bob

    User
    BombardierBob
    Comment Date
    Thu, 08 May 2008 05:12:13 +0000
    Avatar
    Avatar for BombardierBob
    Badge
    Designer
    Actions

  42. TAP disregard my question above as you answered it while I was writing! As for #164 I think the issue is guys tend to be looking for more tech sleekness then natural sleekness. To fill the divide, well that could take awhile!

    ~Bob

    User
    BombardierBob
    Comment Date
    Thu, 08 May 2008 05:17:33 +0000
    Avatar
    Avatar for BombardierBob
    Badge
    Designer
    Actions

  43. @Bombardierbob,

    Well, some with i-pods do think that it is sleek (for the purpose it serves), its Omnipresent, its affordable, its immensely intuitive in its interface (consider the the time that interface came into being, all the competitive products were just clunky). We're trying to create an airplane with the above attributes of an i-pod. Our planes DO NOT look like an i-pod, or else they would not fly but only play mp3's of your choice.

    Our planes are not swept wing, they are reasonably high aspect ratio, if you replace the straight taper of SilverleafArtist's by an elliptical top view of wing and tail, it should be a good representation of one of our design's. However, we have another airplane in the works that is twin piston engined. Thus the dilemma of putting a plane image on the logo, since it cannot justify all the designs in production.

    As an advice to designers who are following some concepts launched either by me or by other designer in the DISCUSSIONS but not in the Brief:
    If you MUST have flow, it should be LAMINAR or natural-laminar-flow. When I gave the advice to use flow to represent airplane, it was since someone had tried to use it but was using something too swirly (not aerodynamically efficient). Its not a requirement to use flow. The only requirements to heed are in the brief. The discussions are only guidelines so that you don't go in the wrong direction with already experimented concepts.

    Thanks,
    tap.

    User
    tap
    Comment Date
    Thu, 08 May 2008 05:27:37 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  44. let me correct that above statement: concepts launched by me (as contest holder) and by designers participating in the competition....

    User
    tap
    Comment Date
    Thu, 08 May 2008 05:30:39 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  45. Well thank you tap for the info as it does help in the long run. There are to many designs out there in the aircraft industry that ether look good or don't to designs that have you asking is this the right company cause the logo doesn't reflect aviation. Will do another design and keep what you said in mind! ~Bob

    User
    BombardierBob
    Comment Date
    Thu, 08 May 2008 05:33:21 +0000
    Avatar
    Avatar for BombardierBob
    Badge
    Designer
    Actions

  46. Am glad to be of help. ...tap.

    User
    tap
    Comment Date
    Thu, 08 May 2008 05:41:36 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  47. @vizzini, are you a participating logo-designer or just hanging out? I'm curious since you've not put in any entry here, but only you seem to be interested in an aerodynamic analysis image. That will be waaaaay too technical to show here and then its also proprietary key IP of ours. So why is it that you wanna take a peek at it? Are you a competitor or a contributor?

    User
    tap
    Comment Date
    Thu, 08 May 2008 06:22:47 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  48. IMPORTANT: THIS MAY NOT BE OF ANY USE TO YOU IN THIS DESIGN. ITS PROVIDED ONLY IN CASE YOU FEEL THAT IT COULD HELP IN YOUR CREATIVITY.
    Ok, here goes, this may or may not help, but you can look at the LE airfoil cross section at http://www.nashero.com/logocompetition

    The colors there represent pressure, and the condition in which they were generated is an off-design point condition. I don't know if this helps. I cannot show the entire airfoil due to IP protection reasons. If you don't understand the image, pm me.

    User
    tap
    Comment Date
    Thu, 08 May 2008 06:42:02 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  49. I'm in my info-gathering phase. I'll be joining the frey this weekend.

    User
    vizzini
    Comment Date
    Thu, 08 May 2008 21:06:25 +0000
    Avatar
    Avatar for vizzini
    Badge
    Designer
    Actions

  50. @tap: Concerning the difference of female vs. male opinions, my guess would be that men would instinctively prefer symmetry, straight lines and sharp angles over soft, rounded curves in your case, for they are more immediately identifiable as something fast and technical.
    (Just my two cents, I believe you might be better off listening to your ladies, as a "sexy" logo won´t hurt when you´re establishing a new brand. The German Lufthansa logo looks nice and works perfectly, but I guess it would be too dull for an upstart business.)

    User
    herenow
    Comment Date
    Thu, 08 May 2008 22:22:17 +0000
    Avatar
    Avatar for herenow
    Badge
    Actions

  51. I withdrew because I didn't feel I was hitting the mark at all. At the same time I'm still following this contest because it's interesting, I want to learn and see what ends up working.

    But as for being a woman: yes it's a sleek design and beautiful but I see a bird all the same. Very interested in the direction the designer will take this.

    User
    Ellcee
    Comment Date
    Fri, 09 May 2008 03:56:46 +0000
    Avatar
    Avatar for Ellcee
    Badge
    Designer
    Actions

  52. @vizzini, thats great. Thanks for the interest. Looking forward to your contributions.

    @herenow, I'm asking opinions from about 4 men vs 1 woman, since the ratio in the GA community has been like 5-6men vs 1 woman (pilot), and that could very well be helped to increase. I agree with your lufthansa logo, or for that matter many airline logos. We're not creating an airline, so the logo should be sleek and smart.

    @Ellcee, sorry, it'd be great to have a woman as a contributor. Perhaps you could comment regarding other designs. Thanks a lot for the interest, highly appreciated!

    User
    tap
    Comment Date
    Fri, 09 May 2008 04:58:47 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  53. would appreciate your comments for the direction on #215

    User
    ameet
    Comment Date
    Fri, 09 May 2008 06:47:27 +0000
    Avatar
    Avatar for ameet
    Badge
    Designer
    Actions

  54. @ameet, very slick! I love the idea and the direction. Let me ask my less bird-friendly colleagues!! I sure do hope that they don't want engineering drawings in the logo (not doable). Gave you a separate comment on your submission site. Looking forward to more, but please don't remove #215 till I have feedback from my colleagues.

    User
    tap
    Comment Date
    Fri, 09 May 2008 06:53:52 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  55. birds or no birds then?

    User
    visual media
    Comment Date
    Fri, 09 May 2008 06:57:09 +0000
    Avatar
    Avatar for visual media
    Badge
    Designer
    Actions

  56. hi
    @ #215
    i feel if any graphic that symbolises the core philosophy & the vision of your company should work fine, because as a brand you will be creating an entire experience (supported by the look feel color texture of the visuals...be it the merchandise, stationary, or even the plane interiors / staff etc...)
    so if you have a visual of a wing or a bird which communicates what you're emotionally trying to convey (and connect to the client) through your service offering i think it will definitly add more value...!

    User
    ameet
    Comment Date
    Fri, 09 May 2008 07:06:14 +0000
    Avatar
    Avatar for ameet
    Badge
    Designer
    Actions

  57. @visual media, I like the birds all of #164, your's and #215, I need to get inputs from my team. In a few hours they'll give me their feedback and I'll distill a summary for all of you.

    For me, the key is to get the message out, the emotions, what we're all about etc. Putting a plane in the image that is not representative of our design(s), and if so, how many designs would we want to have in a logo. What do we do when we come up with a new design. Thus the logo should really be key to the core message. At this point, for those of you who are interested, I'll recount an image from an Aircraft Design book by Nicolai (http://www.amazon.com/Fundamentals-Aircraft-Design-Leland-Nicolai/dp/9991295291) there is an interesting figure which goes as such: If a structures engineer would design a plane: it'd look like a trussed-grid-railway-bridge, if a propulsion engineer would do that: it'd look like a an engine with a huge fuel tank and almost no wings, if it were an aerodynamic engineer: it'd look like a huge wing with no place for anything else... the story goes on.

    The moral is that design (of any kind) is a compromise, and we're trying to meet diverging needs, the key is to come upto a solution that meets the diverging needs the best (the best compromise). That said, I'd like you folks to apply it to the logo. The key is to get the emotions out, not focus on one aspect. For instance earlier some wanted to focus just on flow... yes, thats good but only to represent one aspect (the smoothness of our aerodynamic shapes).

    More when my team comes back with their feedback.

    User
    tap
    Comment Date
    Fri, 09 May 2008 07:57:15 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  58. @tap
    I feel a bit objective about the designs, but not all-authoritative certainly (you'd have a winner 5 days ago if so!) But as a woman I had an opinion about what I saw in the design and thought to express it. The bird could very well symbolize the ecological statement that you would like to make. The type of bird is something to pay attention to; after all, a bird of prey is not to friendly although fast...you could conclude that the type of bird could convey the emotion your trying evoke.

    User
    Ellcee
    Comment Date
    Fri, 09 May 2008 21:18:53 +0000
    Avatar
    Avatar for Ellcee
    Badge
    Designer
    Actions

  59. yes, that is one way to see it and that is why I chose the bird I used in one of the logos I made.

    User
    visual media
    Comment Date
    Fri, 09 May 2008 22:19:04 +0000
    Avatar
    Avatar for visual media
    Badge
    Designer
    Actions

  60. Yes, that's just the problem that these designers are trying to solve here. There are several issues to address. There is the ecological & organic that our client would like to address. There is the aerodynamic issue. There is the friendly customer service issue. It is difficult to wrap these all in one. We can try to have them all but I'm afraid there must be an emphasis somewhere and that that is the issue tap and his team must decide upon.

    What is THE MOST important message? What is The Message that this team wants the WORLD to see?

    I think I studied this in college :)

    User
    Ellcee
    Comment Date
    Sat, 10 May 2008 01:39:59 +0000
    Avatar
    Avatar for Ellcee
    Badge
    Designer
    Actions

  61. Elcee I agree with you totally. There must be an emphasis somewhere, we are all going off in directions and there is no decision or guidance on what is the most important thing so we can go ahead and solve it in a more specific way.

    Another note: the double wing theme used in some of the 4 star logos here are used by most of the air forces around the world, I am not sure this is something that this client would want to associate their company with.

    User
    visual media
    Comment Date
    Sat, 10 May 2008 02:24:22 +0000
    Avatar
    Avatar for visual media
    Badge
    Designer
    Actions

  62. a lot of small air industry companies have those wings in their logos, so it must not be too bad an association.

    User
    designy
    Comment Date
    Sat, 10 May 2008 02:39:35 +0000
    Avatar
    Avatar for designy
    Badge
    Designer
    Actions

  63. Sure, was just something I had noticed. And I think that the contest holder should decide if they want them or not. I would like some feedback on my design.

    User
    visual media
    Comment Date
    Sat, 10 May 2008 02:47:21 +0000
    Avatar
    Avatar for visual media
    Badge
    Designer
    Actions

  64. I'd personally be more careful of the similarity to the nazi iron eagle.

    User
    designy
    Comment Date
    Sat, 10 May 2008 04:25:06 +0000
    Avatar
    Avatar for designy
    Badge
    Designer
    Actions

  65. This contest has become interesting with all the bird designs from the 4 Star wings design that looks like pigeons kissing
    to the one the host pointed out a goose to all other sorts of birds. Reminds me of my time traveling through Europe and Africa following migratory birds and filming them. There is nothing wrong with bird logo's but keep in mind the target audience that will see this design, and will they buy the aircraft that this is attached to.

    User
    SilverleafArtist
    Comment Date
    Sat, 10 May 2008 06:44:42 +0000
    Avatar
    Avatar for SilverleafArtist
    Badge
    Designer
    Actions

  66. @visual media, @elcee, you are absolutely right about wings of birds of prey, If you look at #123 and #129 entries a while back, this was the comment I had on their pages. I also don't want to relate ourselves to airforce-logos, aeroshell logos, logos of engine manufactures (teledyne-continental). The first four star logo, #246 , is a very simple high aspect ratio wing of a bird. Granted, it could be thought of as an airforces logo, but its too non-prey-like to get that attention. The next four star logo is #252 that is a synthetic representation of a bird.

    I would like to have many other 4 star logos to choose from but the entries have not yet been so representative/innovative that they give the whole effect. Now to Elcee's comment on what is "THE" most important thing... well there is no most important thing, it is everything that is in the brief. I've also tried to explain it above using the aircraft design analogy.

    What we'd prefer is a very creative logo that doesn't look similar to any military (and any existing) logo. Another analogy (other than the i-pod of aviation) is to think of us as the lexus, porche, lotus of the air. Perhaps the combination of those three.

    We are looking for creativity... in representing... flying, beauty, elegance, finesse, comfort, highest precision, intuitive, fun to fly, eco-friendly, and appealing to both men and women from 17-70 yrs of age.

    I'll keep up with the comments, but am traveling tomorrow, so there could be a slow down in responses from my side. Looking forward to your creative inputs.

    TAP.

    User
    tap
    Comment Date
    Sat, 10 May 2008 07:06:05 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  67. Oh, I forgot to add that many of the other bird logos were dropped since they represented non-sleek birds. Sleekness (aerodynamic cleanliness) is a prerequisite.

    User
    tap
    Comment Date
    Sat, 10 May 2008 07:08:02 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  68. hi

    User
    viktor606
    Comment Date
    Sun, 11 May 2008 12:12:04 +0000
    Avatar
    Avatar for viktor606
    Badge
    Designer
    Actions

  69. @viktor606, hello! Wassup?

    User
    tap
    Comment Date
    Sun, 11 May 2008 18:14:46 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  70. #279 looks somewhat inspired...
    http://www.heromindmine.com/

    User
    xXDanteXx
    Comment Date
    Sun, 11 May 2008 18:39:54 +0000
    Avatar
    Avatar for xXDanteXx
    Badge
    Actions

  71. @xXDanteXx...

    bisecting sphere swooshes are very common in the tech world. There must be at least 3000 logos currently in use with that very same configuration.

    User
    design president
    Comment Date
    Sun, 11 May 2008 20:28:35 +0000
    Avatar
    Avatar for design president
    Badge
    Designer
    Actions

  72. @xXDanteXx...I can assure you that my design is 100% original and I never saw that website you mentioned before. With all the copycats I see on this site I think I've proven my good track record....Cheers

    User
    romasuave
    Comment Date
    Sun, 11 May 2008 21:07:56 +0000
    Avatar
    Avatar for romasuave
    Badge
    Designer
    Actions

  73. Well I think the host will pick a design that is unique and not something that has 3000 variations or Mazda look. So relax all and to the designers that have a logo that is something to close to something in use yes you made it but all the same have to recall Apple Computers vs Apple Corp. The grey area of copyright often ends bad on the designer that came after the fact. Food for thought.

    ~Bob

    User
    BombardierBob
    Comment Date
    Mon, 12 May 2008 01:35:53 +0000
    Avatar
    Avatar for BombardierBob
    Badge
    Designer
    Actions

  74. P.S. you can make art if you aren't inspired to make it. You need inspiration from logos and ideas and stuff i mean how do you become a good designer if you don't see what others are doing? We see millions a logos a day (okay maybe not millions but) it is hard not to be effected by them. The only advice I can give is don't be cliché some businesses want that and it looks low grade. Just keep pushing for the better.

    User
    JRosenburg
    Comment Date
    Mon, 12 May 2008 06:48:35 +0000
    Avatar
    Avatar for JRosenburg
    Badge
    Designer
    Actions

  75. @romasuave, I'm very sorry: I really really loved the way your design was going, but it is indeed extremely similar to the link. It does not really matter that you came up independently. This often happens in patent issues when one comes up with exactly the same thing as someone else: shows that you've got great ability. Actually, what @bombardierbob says is something I'm very closely familiar with. I've seen many litigations by the larger-gorillas (big companies) who have a fleet of attorneys interested in getting their pay-checks justified.

    Many of you are suggesting that #252 is inspired by the MAZDA symbol. I've read their logo-philosophy ( http://www.mazda.com/csr/download/pdf/2005/e200503.pdf ) which clearly states that their's is a stylized "M".

    As of now I cannot identify a clear winner, all the four stars are in the winning league. If someone comes up with a new innovative one, I'll be thrilled. We'll make a decision to promote one or the other by tonight to 5 stars and then hopefully a clear winner tomorrow and perhaps a consolation winner (we'll think of what we can award as a prize for that one) tomorrow.

    User
    tap
    Comment Date
    Mon, 12 May 2008 10:03:40 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  76. tap(CH): Hi, it seems like you have skipped my entry, i.e. #256.

    User
    EmLiam
    Comment Date
    Mon, 12 May 2008 16:19:12 +0000
    Avatar
    Avatar for EmLiam
    Badge
    Designer
    Actions

  77. I can't seen to upload right now :( :(

    User
    ascetic
    Comment Date
    Mon, 12 May 2008 19:48:36 +0000
    Avatar
    Avatar for ascetic
    Badge
    Designer
    Actions

  78. I can't seem to upload right now :( :(

    User
    ascetic
    Comment Date
    Mon, 12 May 2008 19:48:43 +0000
    Avatar
    Avatar for ascetic
    Badge
    Designer
    Actions

  79. Ok, folks, I've given a few finalists the 5*'s. Unless something spectacular comes along, I'll implore you to work on these and come up with your final submissions based on color, refinement of design, and based on all that I've given as feedback on your designer pages and pm's. Please also make a careful overlay of stationary and visiting card proposals that could go with your designs.

    I'll like really refined "eye-candy" kind of changes, please don't make drastic changes and when you put the stationary or visiting cards, understand that it would also reflect our image.

    We'd like a pantone pallet in balanced shades of blue, orange, and red, and also a greyscale. The final should be in vector format. I'm still thinking of choosing two out the total and give a consolation prize to the second.

    Thank you for the fantastic interest you've had in this, and believe me, anyone who's work is chosen, you'll be really proud to have it on NASHERO planes.

    Sincerely,
    TAP.

    User
    tap
    Comment Date
    Mon, 12 May 2008 20:06:35 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  80. BTW, about colors, you can also use a green pallet (for eco-friendliness) in combination with blue. Please balance the colors yourself, its here I don't have much say.

    User
    tap
    Comment Date
    Mon, 12 May 2008 20:10:40 +0000
    Avatar
    Avatar for tap
    Badge
    Contest Holder
    Actions

  81. Hi Folks, my team has finally come up with the following statement:

    1. We are delighted with the wonderful response by the designers on the 99Designs site. While we have selected the three candidates as winners of this contest, there are small issues (something needs to be tweaked here or tweaked there). There were many designs that came up in the last few hours of closing of the competition, but were in a raw state, which could've been developed into a more powerful design than the one that we've currently selected.

    2. The winners (subject to some small tweaks) are thus as follows #332 is a very novel way of putting sleek curves that represent a birds head and airfoils in a simple elegant shape. Thus #332 is our top choice.

    3. #289 is our second choice, however, we would like a dark font (perhaps of the same color as the logo). Even though you have an issue with the Mazda inspired logo, many women who we spoke with loved this over others, their reason was that this logo personified all the elements we were trying to portray.

    4. #327 is our third choice. It was liked by the contest holder and some male members of the team very much, although the women were totally not in its favor.

    In all of the above there are small tweaks necessary. Since I, (yours truly TAP), am new to the 99designs.com site, I'd like to understand how can we give three prizes? Can we give three prizes and request the entrants to make small tweaks on their logos to finally win the prize or is this