Design Brief

For contest Automotive Portal Logo, held by carsDirect in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, logodad.com!
Entries
54
Prize
$150
Details

A closer look at this contest

Created:
Sun, 04 May 2008 07:18:50 +0000
Ends:
Sun, 11 May 2008 07:18:50 +0000
Modified:
Sun, 04 May 2008 07:21:37 +0000
Last Feedback:
Mon, 12 May 2008 06:45:55 +0000
Comments:
17
Feedback:
12
Designers:
22
Brief Summary

We require a logo designed for Cars Direct (.com), an online automotive portal. A logo that works on the web and print and also will always be on a white background. As it will reflect our corporate identity, we'd like something thats simply and classy.

Brand Name
Cars Direct
Description

Were a new company developing and online automotive portal. We'd like a logo designed thats unique and simple that would work across web and print as the logo will appear on the website, newsletter & document headers, & name cards and pretty much anywhere else the corporate identity could be displayed. As the designs for the website has been approved, there are specific colors we'd like.

Wants
  1. Color code: "#d60000", "#747474" and "#000000" should be the main colors used on the logo. Any other color used thats similar to these as gradients or shadows is fine, as long as those 3 main colors stand out the most
  2. Not excessively corporate, but also something thats not too flashy. Something thats simple and classy really.
  3. The text can either be all UPPERCASE (CARSDIRECT) or , all lowercase (carsdirect) or 2 words (Cars Direct).
  4. The company is essentially called Cars Direct but is exclusively online so we'd like the ".com" as part of the logo as well. The ".com" should be an 'add-on' to the logo so the font size should be significantly smaller than the rest.
  5. The logo should be car/automotive related.
  6. It would also be good if the logo could work without the 'carsdirect.com' as well...as a favicon for example.
  7. No specific font style but definitely nothing too comical.
  8. Required in a .psd format.
Don't Wants
  • Comical Designs
  • Not too many colors
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